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Rise of Rural Consumers in Developing Countries:Harvesting 3 Billion Aspirations, by Vijay Mahajan, Sage Publications India Pvt. Ltd, Delhi, 2016, Pages 168 , Price Rs.795/-


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1 FORE School of Management, New Delhi, India
     

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Notwithstanding that the urban population as a share of the world population is rising and touched 53.9 percent in 20151, the prominence of rural population in its potential and economic significance remains valid. For starters they represent a 3 billion population which is highly un-served and under-served by enterprises and government alike. Moreover they are living in distant hinterland, engaged mostly in agriculture or in other informal sectors.
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  • Rise of Rural Consumers in Developing Countries:Harvesting 3 Billion Aspirations, by Vijay Mahajan, Sage Publications India Pvt. Ltd, Delhi, 2016, Pages 168 , Price Rs.795/-

Abstract Views: 365  |  PDF Views: 0

Authors

Mohit Anand
FORE School of Management, New Delhi, India

Abstract


Notwithstanding that the urban population as a share of the world population is rising and touched 53.9 percent in 20151, the prominence of rural population in its potential and economic significance remains valid. For starters they represent a 3 billion population which is highly un-served and under-served by enterprises and government alike. Moreover they are living in distant hinterland, engaged mostly in agriculture or in other informal sectors.