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Winning a Billion Consumers:A Disruptive Approach for Success in India by Atul Joshi, Sage Publications India Pvt. Ltd., 2016, Pages 262, Price Rs. 450/-


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1 FORE School of Management, New Delhi, India
     

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The 2016 edition of winning a billion consumers by Atul Joshi is good work on understanding Indian consumers. Being a top industry professional, he has used his vast experience to analyze the subject and offer solutions that can really transform any business enterprise.
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  • Winning a Billion Consumers:A Disruptive Approach for Success in India by Atul Joshi, Sage Publications India Pvt. Ltd., 2016, Pages 262, Price Rs. 450/-

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Authors

Anupam Narula
FORE School of Management, New Delhi, India

Abstract


The 2016 edition of winning a billion consumers by Atul Joshi is good work on understanding Indian consumers. Being a top industry professional, he has used his vast experience to analyze the subject and offer solutions that can really transform any business enterprise.