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From Start-Up to Global Success:The Zensar Story
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I have come to know about the Zensar through a Harvard Case Study on the same by Garvin and Tahilyani. The Zensar Case Study appraises the relationship between corporate culture and performance growth of the company, describes the process of revitalizing an organization and moving it along a high-growth path. The case study provides a vital integration of various interdisciplinary areas of business management such as corporate culture, growth strategies, McKinsey's 7s Model, Corporate Social Responsibility and triple bottom line. The book titled "From Start-Up to Global Success: The Zensar Story" by Ganesh Natarajan and Prameela Kalive is an extended account of all the above ingredients that played a crucial role in the success story of Zensar by the protagonist himself.
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