Augmenting Supply Chain Linkage with the Abet of Cooperation

The fanatical curiosity of every business in contemporary world is to enhance and upgrade the business relationships in order to enjoy copious recompense. Cooperation is seen as vital substance for prop up of inter-firm and stout supply chain relationships. The paper divulges the significance of cooperation that augments supply chain linkages. The research platform was drawn from 44 small scale industries operating in district Udhampur, J&K State. These small firms were alienated into ten lines of operations. Primary data for the study were collected with the help of questionnaire consisting questions regarding cooperation. Cronbach-alpha, KMO value and BTS test were used to verify the validity and reliability of the scales in the construct. The results of regression model, correlation and ANOVA disclosed that cooperation among supply chain members' results in enhancing sales and profitability, paves way for promoting supply chain relationships, acts as basis for enhancing business competency, ensures both upstream and downstream benefits. Further results from correlation matrix enticed that cooperation positively augments supply chain linkages. Results of One Way ANOVA exposed that managers with different age doesn't significantly differ with regard to formulation of cooperative business relations. In order to promote cooperation, internal cooperation is required which paves way for external cooperation i.e. between supply chain intermediaries.