Lean Customer Engagement by Shil Niyogi, Sage Publications India Pvt.Ltd, Delhi, 2016, Pages 179, Price Rs. 350/-

Acknowledging the importance of the customer, Niyogi has written a practical guidebook, "without wasting effort in unnecessary sales and marketing activities", to develop successful businesses through an engaged customer base. Niyogi shows that he is a typical Marketing person by basing his book on a framework to maximize output from every customer, called Four E's, being Educate, Enable, Effect and Engage. The author calls this framework an Engagement zone which is dynamic in nature.