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Corporate Social Responsibility and Consumer Behavior:A Review and Future Direction


Affiliations
1 School of Management, Poornima University, Jaipur, India
2 IIHMR University, Jaipur, India
     

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The aim of this review is to know the impact of the CSR initiatives on consumer behaviour. The research papers focusing on perception, attitude and various other characteristics of a consumer regarding corporate social responsibility are selected for review. The investigation is done through an analysis of 45 empirical articles found in nine primary journals. Taxonomy is developed based on the analysis. A conceptual model of consumer behaviour to CSR is presented and discussed in light of existing empirical studies. Areas for further research are discussed.

Keywords

Corporate Social Responsibility (CSR), Consumer Attitude, Consumer Perception, Consumer Behaviour, Consumer Purchase.
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  • Corporate Social Responsibility and Consumer Behavior:A Review and Future Direction

Abstract Views: 307  |  PDF Views: 0

Authors

Irum Khan
School of Management, Poornima University, Jaipur, India
Neeti Kasliwal
IIHMR University, Jaipur, India

Abstract


The aim of this review is to know the impact of the CSR initiatives on consumer behaviour. The research papers focusing on perception, attitude and various other characteristics of a consumer regarding corporate social responsibility are selected for review. The investigation is done through an analysis of 45 empirical articles found in nine primary journals. Taxonomy is developed based on the analysis. A conceptual model of consumer behaviour to CSR is presented and discussed in light of existing empirical studies. Areas for further research are discussed.

Keywords


Corporate Social Responsibility (CSR), Consumer Attitude, Consumer Perception, Consumer Behaviour, Consumer Purchase.