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Perceived Risks in Online Shopping for Non Users of Internet–An Empirical Study in New Delhi


Affiliations
1 Bharati Vidyapeeth Institute of Management and Research, Paschim Vihar, New Delhi, India
2 Unity Group, Delhi, India
     

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As e-commerce grows, problems related to consumer identity theft and online security of consumers' private information is increasing which have make consumers more risk averse towards online shopping. This paper examines the validity of various perceived risks in online shopping by the non users, identified after review of literature in Delhi. Data were collected from 425 respondents from New Delhi between age group of 21-60 years, who were not involved in online shopping. Confirmatory Factor Analysis (CFA) and Descriptive Analysis (DA) were used for analysis. Financial Risk is the first most important factor .The next important factor that concluded from the study is Performance Risk The third important factor is Time Loss Risk as non-users of online shopping are very much vary of wastage of their time through online shopping.

Keywords

Perceived Risks, Non-Users, Online Shopping, Internet, Confirmatory Factor Analysis.
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  • Perceived Risks in Online Shopping for Non Users of Internet–An Empirical Study in New Delhi

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Authors

Geetu Tuteja
Bharati Vidyapeeth Institute of Management and Research, Paschim Vihar, New Delhi, India
Falak Goyal
Unity Group, Delhi, India

Abstract


As e-commerce grows, problems related to consumer identity theft and online security of consumers' private information is increasing which have make consumers more risk averse towards online shopping. This paper examines the validity of various perceived risks in online shopping by the non users, identified after review of literature in Delhi. Data were collected from 425 respondents from New Delhi between age group of 21-60 years, who were not involved in online shopping. Confirmatory Factor Analysis (CFA) and Descriptive Analysis (DA) were used for analysis. Financial Risk is the first most important factor .The next important factor that concluded from the study is Performance Risk The third important factor is Time Loss Risk as non-users of online shopping are very much vary of wastage of their time through online shopping.

Keywords


Perceived Risks, Non-Users, Online Shopping, Internet, Confirmatory Factor Analysis.

References