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The Life of Y:Engaging Millennials as Employees and Consumers by Debashish Sengupta, Sage Publications India Pvt. Ltd., Delhi, 2018, Pages 284, Price Rs. 495/-


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1 FORE School of Management, New Delhi, India
     

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'The life of Y' by Debashish Sengupta is a good work on understanding the life of millennial not just within organizations and workplace but also in the burgeoning social and formal marketplace as consumers of products and services. The book provides valuable insights into the way Gen Y thinks but also disproves some of the perceptual myths and stereotypes associated with them.
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  • The Life of Y:Engaging Millennials as Employees and Consumers by Debashish Sengupta, Sage Publications India Pvt. Ltd., Delhi, 2018, Pages 284, Price Rs. 495/-

Abstract Views: 336  |  PDF Views: 0

Authors

Anupam Narula
FORE School of Management, New Delhi, India

Abstract


'The life of Y' by Debashish Sengupta is a good work on understanding the life of millennial not just within organizations and workplace but also in the burgeoning social and formal marketplace as consumers of products and services. The book provides valuable insights into the way Gen Y thinks but also disproves some of the perceptual myths and stereotypes associated with them.