Sales People (Don’t) Lie by Joseph, R.L., Sage Publications India Pvt. Ltd., New Delhi, 2018, Pages 179

Selling as a concept is imbibed in the very nature of human beings who are constantly trying to get a ‘yes’ for all their needs and requirements like the way a child wants her parents to accede to her demands and wishes. Selling is an age-old profession, a product of industrial revolution, when the manufacturers started producing quantities far in excess of what their immediate surrounding markets could absorb. However, this profession became the last resort of many persons, who got into sales jobs out of sheer desperation and / or in the lure of making some quick money. As the competition increased, many of the sales people started using unscrupulous means to somehow achieve their targets for the month. The philosophy of Selling Concept, adopted by many companies, created the image of the glib-talking, over smart salesman. The profession earned a bad name and high degree of customer-resistance.