Asian Journal of Home Science

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Internet Usage and Experience in Online Shopping Influences The Attitude of People about E-Market


Affiliations
1 Department of Resource Management and Consumer Sciences, College of Home Science, Professor Jayashankar Telangana State Agricultural University, Hyderabad (Telangana), India
2 Department of Resource Management and Consumer Sciences, College of Home Science, Professor Jayashankar Telangana State Agricultural University, Hyderabad (Telangana), India
     

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Shopping on various brands and things has become entirely easy across the world through internet. Trade and business works hand in hand with the development of internet usage. Consumers purchase online majorly for new and innovative products which can be compatible for their budget. Sixty respondents were selected for the study using random sampling method in Hyderabad city. A detailed interview schedule was used for collection of information about the internet usage and online shopping attitude among the respondents. Sixty per cent of the total study population has done online purchase. Majority (78%) of the respondents expressed themselves as intermediate in proficiency level of internet usage. Non online shoppers have also reported that they check to online products and their price before they go to retail stores for purchase. There is a significant variation among the proficiency level and attitude of the students, towards positive correlation. Thus, internet usage has influenced the respondents to involve in online shopping and creates a positive attitude towards the purchase of online goods.

Keywords

Online Shopping, E-Market, Marketing, Students, Internet Usage.
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  • Majhi, R., Majhi, B. and Panda, G. (2012). Development and performance evaluation of neural network classifiers for Indian internet shoppers. Expert Systems with Applications, 39(2) : 2112-2118.

  • Upadhyay, P. and Kaur, J. (2006).Analysis of online shopping behavior of customer in Kota city. Internat. J. Multi disciplinary & Academic Res., (SSIJMAR) 2 (1) , JanuaryFebruary (ISSN 2278 – 5973).

  • Mbaskool (2013). Marketing and Strategy Articles. http:// www.mbaskool.com/business-articles/marketing/7695-isonlineshopping-booming- in-india-an-empirical-study.html.


Abstract Views: 193

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  • Internet Usage and Experience in Online Shopping Influences The Attitude of People about E-Market

Abstract Views: 193  |  PDF Views: 0

Authors

S. Logeswari
Department of Resource Management and Consumer Sciences, College of Home Science, Professor Jayashankar Telangana State Agricultural University, Hyderabad (Telangana), India
A. Mrunalini
Department of Resource Management and Consumer Sciences, College of Home Science, Professor Jayashankar Telangana State Agricultural University, Hyderabad (Telangana), India

Abstract


Shopping on various brands and things has become entirely easy across the world through internet. Trade and business works hand in hand with the development of internet usage. Consumers purchase online majorly for new and innovative products which can be compatible for their budget. Sixty respondents were selected for the study using random sampling method in Hyderabad city. A detailed interview schedule was used for collection of information about the internet usage and online shopping attitude among the respondents. Sixty per cent of the total study population has done online purchase. Majority (78%) of the respondents expressed themselves as intermediate in proficiency level of internet usage. Non online shoppers have also reported that they check to online products and their price before they go to retail stores for purchase. There is a significant variation among the proficiency level and attitude of the students, towards positive correlation. Thus, internet usage has influenced the respondents to involve in online shopping and creates a positive attitude towards the purchase of online goods.

Keywords


Online Shopping, E-Market, Marketing, Students, Internet Usage.

References