Asian Journal of Home Science

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Consumer Awareness and Use of Baby Care Products with Special Reference to Baby Diapers


Affiliations
1 Department of Textiles and Apparel Designing, College of Home Science, Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan), India
2 Department of Textiles and Apparel Designing, College of Home Science, Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan), India
     

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With increased consumer awareness about health and hygiene for personal safety in view of harmful effects of chemicals used in textile processes and products, emphasis on use of herbal products has been increasing day by day. Health friendly baby care products are more in demand to take care of baby’s sensitive skin and avoid common skin problems. The present exploratory study was conducted in Udaipur city of Rajasthan on 50 mothers of young babies below three years of age, using structured interview schedule. Findings revealed that majority of the respondents had good knowledge about baby care products and opined that these products used to give satisfactory performance in use but at the same time found them quite expensive to use.

Keywords

Consumer, Awareness, Use, Baby, Care, Product, Diaper.
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Abstract Views: 264

PDF Views: 2




  • Consumer Awareness and Use of Baby Care Products with Special Reference to Baby Diapers

Abstract Views: 264  |  PDF Views: 2

Authors

Kalindri Verma
Department of Textiles and Apparel Designing, College of Home Science, Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan), India
Meenu Srivastava
Department of Textiles and Apparel Designing, College of Home Science, Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan), India

Abstract


With increased consumer awareness about health and hygiene for personal safety in view of harmful effects of chemicals used in textile processes and products, emphasis on use of herbal products has been increasing day by day. Health friendly baby care products are more in demand to take care of baby’s sensitive skin and avoid common skin problems. The present exploratory study was conducted in Udaipur city of Rajasthan on 50 mothers of young babies below three years of age, using structured interview schedule. Findings revealed that majority of the respondents had good knowledge about baby care products and opined that these products used to give satisfactory performance in use but at the same time found them quite expensive to use.

Keywords


Consumer, Awareness, Use, Baby, Care, Product, Diaper.

References