Asian Journal of Home Science

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Acceptability and Marketability of the Developed Madhubani Shawls


Affiliations
1 Department of Textiles and Apparel Designing, College of Home Science, Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan), India
     

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The present study explores the possibility of development of shawls through hand painting using Madhubani Motifs. The objective of present study was to assess the acceptability and marketability of developed shawls using Madhubani motifs. The study results revealed that developed products were highly appreciated by all the respondents. The most preferred shawl was S5 with first rank. Acceptability range of all the products ranged from 77 per cent to more than 83.83 per cent. Cost of all products ranged between Rs. 685 to Rs. 730.

Keywords

Madhubani Painting.
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  • Acceptability and Marketability of the Developed Madhubani Shawls

Abstract Views: 267  |  PDF Views: 0

Authors

Rupal Babel
Department of Textiles and Apparel Designing, College of Home Science, Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan), India
Chetna Chouhan
Department of Textiles and Apparel Designing, College of Home Science, Maharana Pratap University of Agriculture and Technology, Udaipur (Rajasthan), India

Abstract


The present study explores the possibility of development of shawls through hand painting using Madhubani Motifs. The objective of present study was to assess the acceptability and marketability of developed shawls using Madhubani motifs. The study results revealed that developed products were highly appreciated by all the respondents. The most preferred shawl was S5 with first rank. Acceptability range of all the products ranged from 77 per cent to more than 83.83 per cent. Cost of all products ranged between Rs. 685 to Rs. 730.

Keywords


Madhubani Painting.

References