Asian Journal of Home Science

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The Prevalent Market Trends In Phulkari Embroidered Kurtis


Affiliations
1 Department of Apparel and Textile Science, College of Home Science, Punjab Agricultural University, Ludhiana (Punjab), India
     

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The investigation was carried out to make phulkari embroidery more versatile for the contemporary trends in Kurtis and enhance its market potential. The prevailing market trends in Phulkari embroidered Kurtis studied through a market survey of twenty showrooms of Patiala selected through purposive sampling technique apprised the investigator regarding the availability of Phulkari embroidered ready-made (75.00 %) and semi-stitched Kurtis (100.00%) and Kurti yardage (90.00%) in the market which lacked in the style factor of cultural fusion to which young girls are highly receptive. Cotton polyester was found to be most popular for hand embroidered semi-stitched and Kurti yardage (90.00%). Cool colours (100.00%) were most popular for embroidery threads in Phulkari embroidered Kurtis followed by neutral colours. Stiff and soft textures were available in all the retail outlets for Phulkari embroidered Kurtis. Even during these days 'pat' thread is most popularly used followed by twisted silk threads. A-Line silhouette in Phulkari embroidered Kurtis was available at 100.00 per cent retail outlets, followed by tubular silhouette (95.00%). All showrooms offered Kurtis embellished with binding and ribbons, whereas 75.00 per cent each retail outlets possessed Kurtis with mirror or pearl work and braids.

Keywords

Design Features, Kurti, Phulkari, Market, Materials.
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  • Chawala, K. (2012). Development of designs for home textile from hosiery waste. M. Sc. Thesis, Punjab Agricultural University, Ludhiana, PUNJAB (INDIA).

  • Khurshid, Z. (1992). Phulkari: A dying Folk Art of the Punjab. Lahore Museum Bull.,5 (1).

  • Maskiell, M. (1999). Embroidering the past: Phulkari Textiles and gendered work as "Tradition" and "Heritage" in colonial and contemporary Punjab. J. Asian Stud., 58(2): 361-389.

  • Rizvi, S. (2006). Revival of Jisti Craft in Haripur. M.Sc. Thesis, University of Arid Agriculture, RAWALPINDI, PAKISTAN.

  • Anonymous (2010). Definition of kurtis. http://en.wikipedia.org/wiki/ kurtis (accessed on 06/05/2012)


Abstract Views: 465

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  • The Prevalent Market Trends In Phulkari Embroidered Kurtis

Abstract Views: 465  |  PDF Views: 2

Authors

M. Kaur
Department of Apparel and Textile Science, College of Home Science, Punjab Agricultural University, Ludhiana (Punjab), India
K. Brar
Department of Apparel and Textile Science, College of Home Science, Punjab Agricultural University, Ludhiana (Punjab), India

Abstract


The investigation was carried out to make phulkari embroidery more versatile for the contemporary trends in Kurtis and enhance its market potential. The prevailing market trends in Phulkari embroidered Kurtis studied through a market survey of twenty showrooms of Patiala selected through purposive sampling technique apprised the investigator regarding the availability of Phulkari embroidered ready-made (75.00 %) and semi-stitched Kurtis (100.00%) and Kurti yardage (90.00%) in the market which lacked in the style factor of cultural fusion to which young girls are highly receptive. Cotton polyester was found to be most popular for hand embroidered semi-stitched and Kurti yardage (90.00%). Cool colours (100.00%) were most popular for embroidery threads in Phulkari embroidered Kurtis followed by neutral colours. Stiff and soft textures were available in all the retail outlets for Phulkari embroidered Kurtis. Even during these days 'pat' thread is most popularly used followed by twisted silk threads. A-Line silhouette in Phulkari embroidered Kurtis was available at 100.00 per cent retail outlets, followed by tubular silhouette (95.00%). All showrooms offered Kurtis embellished with binding and ribbons, whereas 75.00 per cent each retail outlets possessed Kurtis with mirror or pearl work and braids.

Keywords


Design Features, Kurti, Phulkari, Market, Materials.

References