Asian Journal of Home Science

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Consumer Acceptance of Prepared one Piece Dresses Inspired from Grecian Costume


Affiliations
1 Department of Apparel and Textile Science, College of Home Science, Punjab Agricultural University, Ludhiana (Punjab), India
     

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For this study, a total of 30 respondents (college girls) were selected through random sampling technique. Consumer acceptance of the prepared one piece dresses was studied. The dresses were evaluated on the basis of drape, design, decorative features and overall appearance. Profit margin of the prepared dresses was also calculated. The data collected revealed that majority of the respondents preferred dress G5 on the basis of drape. Dress G15 was given first rank on the basis of design, decorative features and overall appearance. It was easy to earn 30 per cent profit on all the dresses and consumers found the quoted price as adequate.

Keywords

Consumer, Drape, Decorative Features, Profit Margin.
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Abstract Views: 317

PDF Views: 2




  • Consumer Acceptance of Prepared one Piece Dresses Inspired from Grecian Costume

Abstract Views: 317  |  PDF Views: 2

Authors

Amanpreet Kaur
Department of Apparel and Textile Science, College of Home Science, Punjab Agricultural University, Ludhiana (Punjab), India
Harinder Kaur Saggu
Department of Apparel and Textile Science, College of Home Science, Punjab Agricultural University, Ludhiana (Punjab), India

Abstract


For this study, a total of 30 respondents (college girls) were selected through random sampling technique. Consumer acceptance of the prepared one piece dresses was studied. The dresses were evaluated on the basis of drape, design, decorative features and overall appearance. Profit margin of the prepared dresses was also calculated. The data collected revealed that majority of the respondents preferred dress G5 on the basis of drape. Dress G15 was given first rank on the basis of design, decorative features and overall appearance. It was easy to earn 30 per cent profit on all the dresses and consumers found the quoted price as adequate.

Keywords


Consumer, Drape, Decorative Features, Profit Margin.

References