Open Access
Subscription Access
Open Access
Subscription Access
Comparative Study on Clothing Practices and Buying Practices among Female
Subscribe/Renew Journal
Clothing, this is considered as the second skin of human's play a very vital role in ours life especially for female. Appropriate clothes help to make one happy. The present study was done to compare the clothing behaviour and buying behaviour among teenagers (13- 19 years) and early adult (20-35 years) females of district Ghaziabad. To evaluate the effect of age and socio-economic status on clothing behaviour, buying behaviour and knowledge among the population of district Ghaziabad, total 500 subjects who were selected by stratified multistage random sampling technique from Modinagar and Ghaziabad. Majority of respondents were educated, unmarried belonged to nuclear family and from lower income group (LIG). LIG was found to be more concerned for cost than durability in selecting clothes used for different occasion. The data reflect some important aspects of clothing behaviour, buying behaviour and fashion awareness and knowledge, which can be used as guide line for manufacturer to meet the requirements of different ages from different socio-economic status.
Keywords
Buying Behaviour, Clothing Behaviour, Stratified Multistage Random Sampling.
Subscription
Login to verify subscription
User
Font Size
Information
- Agrawal, Meenu (2006). Consumer behaviour and consumer protection in India. pp. 252-258.
- A Kurt Salmon Associates (1995). Vision for the new millennium—evolving to consumer response. New York: Author.
- Anonymous (1988). Textiles (Consumer Protection) Regulation, 1988, Govt. Notification, Ministry of Textiles, March 7th.
- Anonymous (1999). Consumer awareness campaign on textiles”, The Indian Textiles Journal, January, p.165.
- Bajaj, Satinder (2001). Message on the occasion of celebration of world consumer right. Published in brochure, consumer protection issues, released by CRME dept. Lady Irwin College (March 15, 2001)
- Bhutani, Poonam (1993). Consumer awareness on available protection services in textiles”, Department of Textiles and Clothing, Institute of Home Economics, University of Delhi (INDIA).
- Betty, Wass and Joanne, Eicher (1984). Clothing as Related to Role Beahviour of Teen-age Girls,” Quarterly Bulletin, 47, No.2 (East Lansing: Michigan State University Agricultural Experiment Station, November 1984). 206-213.
- Branhart, L. Clarence and Branhart, K. Roberert (1992). The World Book Dictionary, Work Book Inc. Chicago, London, U.K.
- Chamber, Hellen and Verma, Moulton (1969). Clothing selection Philadephia: J. Company.
- Clark, Howard (2005). Com/ Shownates/ category December 16 2005- cheap chick, disposable clothes are all the go 3/73/ 260.
- Chugh, Pooja (1980). Clothing Motivation among Urban and Rural Women. Master’s Thesis. Punjab University, Chandhigarh (U.T.).
- Department of Commerce, Bureau of Economic analysis. (2001). Survey of current business.
- Dhamija, Jasleen and Jain, Jyotindra (1989). Hand Woven Textiles of India, Mapin Publishing Pvt. Ltd., Ahemdabad (Gujarat) INDIA.
- Dorothy, Siegerthyle (1977). Performance of Textiles, Jahn Wiley & Sons Inc.
- Ervin, M.D. (1966). Kinchen, “L.A. Clothing for Moderns, Fourth Edition, Collier, Macmillan Limited, London, 1966.
- Gupta, Sushma, Saini, Renu and Garg, Neeru (2008). Text Book of Clothing, Textiles and Laundry, Kalyani Publisher.
- Sawhney, H.K. (2002), Indian Consumer Behaviour, Education and Protection, Lady Irwin College, New Delhi.
- www. Consumercell.com
- www. Consumer-voice.org
Abstract Views: 351
PDF Views: 1