Asian Journal of Management

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Customers Intention to Switch towards Mobile Number Portability in Chhattisgarh–A Study


Affiliations
1 Institute of Management, Pt. Ravi Shankar Shukla University, Raipur (C.G.), India
     

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This study is an attempt to assess the customers intention to switch towards Mobile Number Portability in selected district of Chhattisgarh. The respondents have been sampled purposively from the different district of Chhattisgarh. The exploratory factor analysis was performed over the data using SPSS 21 sotware to identify different factors that cause intention to switch among customers. The findings revealed three factors responsible for switching intention namely 'intention to switch in future,' reasons formulating intention to switch,' 'intention to switch due to offer and improper response.'

Keywords

Mobile Number Portability, Intention to Switch, Service Provider, Trai, Pre Paid Connection, Post Paid Connection.
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  • Customers Intention to Switch towards Mobile Number Portability in Chhattisgarh–A Study

Abstract Views: 318  |  PDF Views: 0

Authors

Ashok Kumar Jha
Institute of Management, Pt. Ravi Shankar Shukla University, Raipur (C.G.), India
G. K. Deshmukh
Institute of Management, Pt. Ravi Shankar Shukla University, Raipur (C.G.), India
Sanskrity Joseph
Institute of Management, Pt. Ravi Shankar Shukla University, Raipur (C.G.), India

Abstract


This study is an attempt to assess the customers intention to switch towards Mobile Number Portability in selected district of Chhattisgarh. The respondents have been sampled purposively from the different district of Chhattisgarh. The exploratory factor analysis was performed over the data using SPSS 21 sotware to identify different factors that cause intention to switch among customers. The findings revealed three factors responsible for switching intention namely 'intention to switch in future,' reasons formulating intention to switch,' 'intention to switch due to offer and improper response.'

Keywords


Mobile Number Portability, Intention to Switch, Service Provider, Trai, Pre Paid Connection, Post Paid Connection.