Asian Journal of Management

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Influence of Consumer Demographic Characteristics on Factors Attracting the Purchase of Two-Wheelers–A Post-Purchase Survey of Two-Wheeler Holders


Affiliations
1 Department of Management Studies, PPG Institute of Technology, Rathnagiri Road, Saravanampatti P.O., Coimbatore-641035, Tamil Nadu, India
2 PPG Business School, Rathnagiri Road, Saravanampatti P.O, Coimbatore-641035, Tamil Nadu, India
     

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This article brings interesting details about is there any association between the demographic characteristics and choice of product features. In order to find the answer for framed objectives, 294 two-wheeler holders were surveyed. By using simple percentage analysis and one-way ANOVA, Collected data were statistically analyzed and results of the study found that different demographic factors have different influence on the product features. However, Still there are different other factors that influence consumers purchasing decisions. Finally researcher recommends that need more research on same topic in different industry or products.
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  • Influence of Consumer Demographic Characteristics on Factors Attracting the Purchase of Two-Wheelers–A Post-Purchase Survey of Two-Wheeler Holders

Abstract Views: 315  |  PDF Views: 0

Authors

T. Devasenathipathi
Department of Management Studies, PPG Institute of Technology, Rathnagiri Road, Saravanampatti P.O., Coimbatore-641035, Tamil Nadu, India
J. Mark
PPG Business School, Rathnagiri Road, Saravanampatti P.O, Coimbatore-641035, Tamil Nadu, India

Abstract


This article brings interesting details about is there any association between the demographic characteristics and choice of product features. In order to find the answer for framed objectives, 294 two-wheeler holders were surveyed. By using simple percentage analysis and one-way ANOVA, Collected data were statistically analyzed and results of the study found that different demographic factors have different influence on the product features. However, Still there are different other factors that influence consumers purchasing decisions. Finally researcher recommends that need more research on same topic in different industry or products.