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Consumer Durable Industry in India-A Bird’s Eye View


Affiliations
1 Dept. of Management Studies, AMC Engineering College, 18th KM, Bannerghatta Road, Bangalore-83, India
2 Anna University Coimbatore, Coimbatore, Tamil Nadu, India
     

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This paper examines the Indian consumer durables industry. In this research work, the author have examined in detailed the current consumer durable market in India. It witnessed a considerable change in the past couple of years. Changing lifestyle, higher disposable income coupled with greater affordability and a surge in advertising has been instrumental in bringing about a sea change in the consumer behavior pattern. Apart from steady income gains, consumer financing and hire-purchase schemes have become a major driver in the consumer durables industry.

Keywords

Consumer Durables, Quality, Indian Market, Price, Brand.
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  • Consumer Durable Industry in India-A Bird’s Eye View

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Authors

K. Rajesh Kumar
Dept. of Management Studies, AMC Engineering College, 18th KM, Bannerghatta Road, Bangalore-83, India
C. Kandasamy
Anna University Coimbatore, Coimbatore, Tamil Nadu, India

Abstract


This paper examines the Indian consumer durables industry. In this research work, the author have examined in detailed the current consumer durable market in India. It witnessed a considerable change in the past couple of years. Changing lifestyle, higher disposable income coupled with greater affordability and a surge in advertising has been instrumental in bringing about a sea change in the consumer behavior pattern. Apart from steady income gains, consumer financing and hire-purchase schemes have become a major driver in the consumer durables industry.

Keywords


Consumer Durables, Quality, Indian Market, Price, Brand.