Asian Journal of Management

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Apparel Buying Behavior of College Going Students-A Study in Raipur-Durg Area


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1 Institute of Management, Pt. Ravishankar Shukla University, Raipur, India
     

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The paper explores college going students buying behaviour towards apparel purchase in Raipur- Durg area. The study briefly reviews the shopping behavior and factors influencing it of college going students for apparel products. A questionnaire survey was employed as the tool to collect primary data. The results shows that the students were brand loyal, price, value conscious, brand and fashion conscious as they seek for new variety according to the changing trends.
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  • Apparel Buying Behavior of College Going Students-A Study in Raipur-Durg Area

Abstract Views: 308  |  PDF Views: 0

Authors

Dipti Baghel
Institute of Management, Pt. Ravishankar Shukla University, Raipur, India
Archi Dubey
Institute of Management, Pt. Ravishankar Shukla University, Raipur, India

Abstract


The paper explores college going students buying behaviour towards apparel purchase in Raipur- Durg area. The study briefly reviews the shopping behavior and factors influencing it of college going students for apparel products. A questionnaire survey was employed as the tool to collect primary data. The results shows that the students were brand loyal, price, value conscious, brand and fashion conscious as they seek for new variety according to the changing trends.