Existence and Impact of Unclarity Confusion on Laptop Purchase – A Post Purchase Opinion Survey

Unclarity confusion is the state of mindset of a consumer due to influence of purchase related internal and external factors. Even though purchase related confusion has been discussed much in western cultures, till now no much attention paid in countries like India. This research article brings attention of purchase related confusion perceived by the consumers in Indian Laptop market especially the student segment in Coimbatore city. The study has found that unclarity confusion exists in Indian laptop market and depends on the consumers' efforts to reduce the ambiguity confusion, level of satisfaction vary. Results reveal that confused consumer expressed positive opinion about their purchase and product performance. Based on the findings and research limitation, future research recommended to probing more on purchase related confusion in different socio-demographic context.