Asian Journal of Management

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Mobile Marketing:A New Mantra


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1 B/3 Ashiyana Apartment, Sardarnagar, Bhvangar-364002, India
     

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Technology developments have created new marketing communication channels or media such as email, SMS (Short Messaging Service) MMS (Multimedia Messaging Service). Over 240 million people in India now own mobile phones, and significant opportunities for content provides are available in this nascent market. In India, wireless operators, music and film companies, cartoon artists, game makers and musicians are all aggressively entering the mobile content market for ring tones, mobile imagery and streaming audio and video.
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  • Mobile Marketing:A New Mantra

Abstract Views: 298  |  PDF Views: 0

Authors

Dilip Sondani
B/3 Ashiyana Apartment, Sardarnagar, Bhvangar-364002, India

Abstract


Technology developments have created new marketing communication channels or media such as email, SMS (Short Messaging Service) MMS (Multimedia Messaging Service). Over 240 million people in India now own mobile phones, and significant opportunities for content provides are available in this nascent market. In India, wireless operators, music and film companies, cartoon artists, game makers and musicians are all aggressively entering the mobile content market for ring tones, mobile imagery and streaming audio and video.