Asian Journal of Management

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A Study on Consumers Confusions Among Male and Female Students and Their Adoption of Reduction Strategies During the Laptop Purchase


Affiliations
1 Department of Management Studies, PPG Institute of Technology, Coimbatore, India
2 Department of Management Studies, D.J. Academy Managerial Excellence, Othakkalmandapam, Coimbatore, India
     

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Consumer confusion is state of mindset of a consumer due to influence of ever experiencing of purchase related internal and external factors. Even though consumer confusion has been discussed much in western cultures, Still now no much attention paid in countries like India. This research articles brings attention of purchase related confusion perceived by the consumers in Indian Laptop market. The post –purchase recall survey was conducted among 259 males and female students in and around Coimbatore. The study found four types consumer confusion and various reductions strategies can exist in Indian laptop market. ANOVA test result reveals that both gender perceived same level of various confusion during the time of purchase.
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  • A Study on Consumers Confusions Among Male and Female Students and Their Adoption of Reduction Strategies During the Laptop Purchase

Abstract Views: 335  |  PDF Views: 0

Authors

T. Devasenathipathi
Department of Management Studies, PPG Institute of Technology, Coimbatore, India
P. T. Saleendran
Department of Management Studies, D.J. Academy Managerial Excellence, Othakkalmandapam, Coimbatore, India

Abstract


Consumer confusion is state of mindset of a consumer due to influence of ever experiencing of purchase related internal and external factors. Even though consumer confusion has been discussed much in western cultures, Still now no much attention paid in countries like India. This research articles brings attention of purchase related confusion perceived by the consumers in Indian Laptop market. The post –purchase recall survey was conducted among 259 males and female students in and around Coimbatore. The study found four types consumer confusion and various reductions strategies can exist in Indian laptop market. ANOVA test result reveals that both gender perceived same level of various confusion during the time of purchase.