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Antecedents on Usage of Pradhan Mantri Jan Dhan Yojana (PMJDY) Accounts Among Rural Customers
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In August 2014, Government of India promoted a special scheme called as "Pradhan Mantri Jan-Dhan Yojana (PMJDY)" which is a national goal for financial inclusion. This national project has a determined goal of ensuring all the households in the country should have a bank account and access to all the financial services provided by the banks. This issue was addressed by the honorable prime minister stating that all those who are left out the banking system should be included by participating in opening this bank account. It in this context the researcher has attempted to study the objectives of the account opening and to analyze the transactional usage behavior of Pradhan Mantri Jan Dhan Yojana (PMJDY) accounts.
Keywords
PMJDY, Financial Inclusion, No Frills Account.
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- Government of India (2008) “Report of the Committee on Financial Inclusion”, Chairman: Dr C. Rangarajan.
- Kempson, Elaine (2006) “Policy level response to financial exclusion in developed economies: lessons for developing countries”, Paper for Access to Finance: Building Inclusive Financial Systems, World Bank, Washington DC.
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- Kunthai, R. (2014) A studies on PMJDY: A new drive towards financial inclusion in India, Zenith International Journal of Business Economics and Management Research, 4(11), 10.
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