Asian Journal of Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Consumer Learning in Indian Schools


Affiliations
1 GNDU, RC, Gurdaspur, India
     

   Subscribe/Renew Journal


School plays a major role in the learning of children. The objective of the study is to examine the consumer learning activities conducted in schools. A sample of 80 teachers from the three regions i.e. Majha, Malwa and Doaba was selected. Convenience sampling method was used to select sample. The results indicate that consumer learning activities are held more often in private schools as compared to government schools.

Keywords

Consumer Learning, Schools, Consumer Behavior, Activities, Learning.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Ward, S. Consumer Socialization. Journal of consumer research, 1(2); 1974 : 1-14.

  • Ozgen, O. The living period approach towards learning of consumer. Standard Economic and Technique Magazine, 41(483); 1995 : 425-40.

  • Sylva, K. School influences on children's development. Journal of Child Psychology and Psychiatry, 35(1); 1994: 135-170.

  • Stampfl, R. W., Moschis, G., and Lawton, J. T. Consumer education and the preschool child. Journal of Consumer Affairs, 12(1); 1978 : 12-29.

  • Campbell, E. Q. Adolescent Learning. In D. A. Goslin (Eds.), Handbook of Learning Theory and Research, Chicago: Rand McNally.1969.

  • Moschis, G. P., and Churchill Jr, G. A. Consumer Socialization: A theoretical and empirical analysis. Journal of marketing research, 15(4); 1978: 599-609.

  • Agbonifoh, B. A. and Edoreh, P. E. Consumer awareness and complaining behavior. European Journal of Marketing, 20(7); 1986: 43-49.

  • Pinto, M. B., Parente, D. H., and Mansfield, P. M. Information learned from learning agents: Its relationship to credit card use. Family and Consumer Sciences Research Journal, 33(4); 2005: 357-367.

  • Lachance, M. J., and Legault, F. College students' consumer competence: Identifying the learning sources. Journal of Research for Consumers, 13, 2007 : 1-5.


Abstract Views: 367

PDF Views: 0




  • Consumer Learning in Indian Schools

Abstract Views: 367  |  PDF Views: 0

Authors

Amardeep Kaur Ahluwalia
GNDU, RC, Gurdaspur, India
Preeti Sanan
GNDU, RC, Gurdaspur, India

Abstract


School plays a major role in the learning of children. The objective of the study is to examine the consumer learning activities conducted in schools. A sample of 80 teachers from the three regions i.e. Majha, Malwa and Doaba was selected. Convenience sampling method was used to select sample. The results indicate that consumer learning activities are held more often in private schools as compared to government schools.

Keywords


Consumer Learning, Schools, Consumer Behavior, Activities, Learning.

References