Asian Journal of Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Disruptive Innovation–A Review with Particular Reference to India


Affiliations
1 Department of Management Studies, Pondicherry University, Puducherry - 605014, India
     

   Subscribe/Renew Journal


Progress of research on Disruptive Innovation is critically reviewed. Varying interpretations, lack of a clear and consensual definition and non-availability of a generally accepted assessment framework are issues relating to disruptive innovation that are observed extensively in literature. In the Indian context, innovations are more seen labelled as frugal or reverse or Jugaad. A few Indian examples are often seen highlighted as being disruptive. But detailed analyses of such Indian disruptive innovations have received less attention. The review reveals considerable gaps that remain in building a consistent theory of disruptive innovation.

Keywords

Disruptive Innovation, Assessment Framework, India.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Abernathy, W.J. and Clark, K.B. (1985). Innovation: Mapping the winds of creative destruction. Research policy, 14, 1: 3-22.

  • Adner, R. and Zemsky, P. (2005). Disruptive technologies and the emergence of competition. RAND Journal of Economics, 36, 2: 229-254

  • Adner, R. (2002). When are technologies disruptive? A demandbased view of the emergence of competition. Strategic Management Journal, 23, 8: 667-688.

  • Ahlstrom, D. (2010). Innovation and growth: How business contributes to society. The Academy of Management Perspectives, 24, 3: 11-24.

  • Assink, M. (2006). Inhibitors of disruptive innovation capability: a conceptual model. European Journal of Innovation Management, 9, 2: 215-233.

  • Birtchnell, T. (2011). Jugaad as systemic risk and disruptive innovation in India. Contemporary South Asia, 19, 4: 357-372.

  • Bower, J.L. and Christensen, C.M. (1995). Disruptive technologies: Catching the wave. Harvard business review, 73, 1: 43-53.

  • Chandran, N. and Brahmachari, S.K. (2015). Technology, knowledge and markets: connecting the dots—electric rickshaw in India as a case study. Journal of Frugal Innovation, 1, 1: 1-10.

  • Chandy, R.K. and Tellis, G.J. (2000). The incumbent’s curse? Incumbency, size, and radical product innovation. Journal of marketing, 64, 3: 1-17.

  • Chatterjee, D. and Ghosal, I. (2014). E-Commerce In India Future And Its Perspective: A Study. International Journal of Scientific Research and Engineering Studies (IJSRES), 1, 4: 25-31.

  • Charitou, C.D. and Markides, C.C. (2002). Responses to disruptive strategic innovation. MIT Sloan Management Review, 44, 2: 55-64.

  • Chee, M. (2014). Revisiting Disruptive Innovation through three highly successful social enterprise projects. Proceedings of 29th International Business Research Conference, Sydney, Australia.

  • Chieh, H.C., Dan, Y.U. and Hin, C.K. (2007). An exploratory study on understanding the technological dimension in disruptive innovation. In The 5th International Symposium on Management of Technology, 17: 262-266

  • Chopra, A. and Baldegger, R. (2014). Deer in the Headlights: Response of Incumbent Firms to Profit Destroying Innovations. International Journal of Innovation in Management, 2, 2: 1-26

  • Christensen, C., Raynor, M.E. and McDonald, R. (2015). What Is Disruptive Innovation? Harvard Business Review, 12: 44-53

  • Christensen, C.M., Johnson, M.W. and Rigby, D.K. (2002). Foundations for growth: How to identify and build disruptive new businesses. MIT Sloan Management Review, 43, 3: 22-32

  • Christensen, C. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press.

  • Christensen, C. and Raynor, M. (2003). The innovator's solution: Creating and sustaining successful growth. Harvard Business Review Press.

  • Christensen, C.M. (2006). The ongoing process of building a theory of disruption. Journal of Product innovation management, 23, 1: 39-55.

  • Christensen, C. M., Scott D. Anthony, and Erik A Roth. (2004). Seeing What's Next: Using the Theories of Innovation to Predict Industry Change. Harvard Business School Press

  • Cooper, A.C. and Schendel, D. (1976). Strategic responses to technological threats. Business horizons, 19, 1: 61-69.

  • Corsi, S. and Di Minin, A. (2014). Disruptive innovation… in reverse: Adding a geographical dimension to disruptive innovation theory. Creativity and Innovation Management, 23, 1: 76-90.

  • Danneels, E. (2004). Disruptive technology reconsidered: A critique and research agenda. Journal of product innovation management, 21, 4: 246-258.

  • Dosi, G. (1982). Technological paradigms and technological trajectories: a suggested interpretation of the determinants and directions of technical change. Research policy, 11, 3: 147-162.

  • Dyer, J.H., Gregersen, H.B. and Christensen, C.M. (2009). The innovator’s DNA. Harvard business review, 87, 12: 60-67.

  • Esposito, M., Kapoor, A. and Goyal, S. (2012). Enabling healthcare services for the rural and semi-urban segments in India: when shared value meets the bottom of the pyramid. Corporate Governance: The international journal of business in society, 12, 4: 514-533.

  • Eyring, M.J., Johnson, M.W. and Nair, H. (2011). New business models in emerging markets. Harvard business review, 89, 1/2: 88-95.

  • Gans, J.S. (2016). Keep Calm and Manage Disruption. MIT Sloan Management Review, 57, 3: 83-95

  • Gilbert, C. (2003). The disruption opportunity. MIT Sloan Management Review, 44, 4: 27-33.

  • Gopalakrishnan, R. (2009). The post-recession challenge of innovation. Vikalpa, 34, 3: 73-78.

  • Govindarajan, V. and Kopalle, P.K. (2006a). Disruptiveness of innovations: measurement and an assessment of reliability and validity. Strategic Management Journal, 27, 2: 189-199.

  • Govindarajan, V. and Kopalle, P.K. (2006b). The usefulness of measuring disruptiveness of innovations ex post in making ex ante predictions. Journal of product innovation management, 23, 1: 1218.

  • Gupta, R. (2016). Disruptive Marketing and Brand Building – A Case Study of Patanjali Ayurveda Limited. Advances in Economics and Business Management, 3, 2: 225-231

  • Hang, C.C., Chen, J. and Yu, D. (2011). An assessment framework for disruptive innovation. Foresight, 13, 5: 4-13.

  • Henderson, R. (2006). The innovator's dilemma as a problem of organizational competence. Journal of Product Innovation Management, 23, 1: 5-11.

  • Immelt, J.R., Govindarajan, V. and Trimble, C. (2009). How GE is disrupting itself. Harvard business review, 87, 10: 56-65.

  • Jha, H.M., Srivastava, A.K., Bokad, P.V., Deshmukh, L.B. and Mishra, S.M. (2014). Countering Disruptive Innovation Strategy in Indian Passenger Car Industry: A Case of Maruti Suzuki India Limited. South Asian Journal of Business and Management Cases, 3, 2: 119-128.

  • Khanra, S. (2015). Disruptive Product Innovation through Modularity:Potential impact of ARA on Mobile Handsets Business in India. Advances in Economics and Business Management, 2, 14: 1422-1427

  • King, A.A. and Baatartogtokh, B., 2015. How Useful Is the Theory of Disruptive Innovation?. MIT Sloan Management Review, 57, 1: 77-90.

  • Klenner, P., Hüsig, S. and Dowling, M. (2013). Ex-ante evaluation of disruptive susceptibility in established value networks -When are markets ready for disruptive innovations?. Research Policy, 42, 4: 914-927.

  • Kostoff, R.N., Boylan, R. and Simons, G.R. (2004). Disruptive technology roadmaps. Technological Forecasting and Social Change, 71, 1: 141-159.

  • Kumar, A., Shankar, R., Momaya, K. and Gupte, S. (2010). The market for wireless electricity: The case of India. Energy Policy, 38, 3: 1537-1547.

  • Lepore, J. (2014). The disruption machine. The New Yorker, 23: 30-41.

  • Lim, C., Han, S. and Ito, H. (2009). Low cost disruptive innovation by an Indian Automobile Manufacturer. MMRC discussion paper series No 280.

  • Louie, G.G. (2009). Persistent forecasting of disruptive technologies. National Academies Press.

  • Lucas, H.C. and Goh, J.M. (2009). Disruptive technology: How Kodak missed the digital photography revolution. The Journal of Strategic Information Systems, 18, 1: 46-55.

  • Markides, C. (2006). Disruptive innovation: In need of better theory. Journal of product innovation management, 23, 1: 19-25.

  • Markides, C.C. (2012). How disruptive will innovations from emerging markets be?. MIT Sloan Management Review, 54, 1: 2325.

  • Mathew, R.V. (2015). Tesla's Not as Disruptive as You Might Think. Harvard business review, 93, 7-8: 16.

  • McKinsey Global Institute (2013). Disruptive technologies: Advances that will transform life, business and the global economy.

  • Mitra, A. (2013). E-commerce in India - A Review. International Journal of Marketing, Financial Services and Management Research, 2, 2: 126-132.

  • Narasimhalu, A.D. (2012), Innovation Rules: A method for identifying disruptive innovation opportunities?. In ISPIM Conference Proceedings.The International Society for Professional Innovation Management (ISPIM).

  • O'Reilly 3rd, C.A. and Tushman, M.L. (2004). The ambidextrous organization. Harvard business review, 82, 4: 74-81.

  • Paap, J. and Katz, R. (2004). Anticipating disruptive innovation. Research-Technology Management, 47, 5: 13-22.

  • Prahalad, C.K. and Mashelkar, R.A. (2010). Innovation’s holy grail. Harvard Business Review, 88, 7-8: 132-141

  • Pundir,A.K., Mishra, R. and Ganapathy, L. (2013). An exploration of firm level competitiveness through choices in Manufacturing Strategy: The case of Indian four wheeler passenger vehicle companies. EuroEconomica, 32, 2: 49-61.

  • Raman, R., Vachhrajani, H., Shivdas, A. and Nedungadi, P. (2014). Low cost tablets as disruptive educational innovation: modeling its diffusion within Indian K12 system. Innovations in Technology Conference (InnoTek), May 2014 IEEE : 1-5.

  • Ramdorai, A. and Herstatt, C. (2017). Lessons from low-cost healthcare innovations for the Base-of the Pyramid markets: How incumbents can systematically create disruptive innovations. Lead Market India (pp. 119-144). Springer International Publishing.

  • Rao, B.C. (2013). How disruptive is frugal?. Technology in Society, 35, 1: 65-73.

  • Ray, S. and Ray, P.K. (2011). Product innovation for the people's car in an emerging economy. Technovation, 31, 5: 216-227.

  • Rogers, M. (2012). Energy = Innovation: 10 disruptive technologies. McKinsey on Sustainability and Resource Productivity, pp 10-15

  • Ruan, Y. and Hang, C.C. (2013), Disruptive innovation in emerging markets: strategies used in India and China. Academy of Management Proceedings, 2013, 1, p. 12158). Academy of Management.

  • Sampere, J.P.V., Bienenstock, M.J. and Zuckerman, E.W. (2016). Debating disruptive innovation. MIT Sloan Management Review, 57, 3: 26-27.

  • Sandström, C., Magnusson, M. and Jörnmark, J. (2009). Exploring factors influencing incumbents' response to disruptive innovation. Creativity and Innovation Management, 18, 1: 8-15.

  • Schmidt, G.M. and Druehl, C.T. (2008). When is a disruptive innovation disruptive?. Journal of Product Innovation Management, 25, 4: 347-369.

  • Sood, A. and Tellis, G.J. (2010). Decoding Market Disruption: New Schema, Model, and Findings. Emory Law and Economics Research Paper, 10-68

  • Sood, A. and Tellis, G.J., 2011. Demystifying disruption: a new model for understanding and predicting disruptive technologies. Marketing Science, 30, 2: 339-354.

  • Stephanie, L., Sharma, R.S. and Ramasubbu, N. (2012). The Digitisation of Bollywood: Adapting to Disruptive Innovation. Media Asia, 39, 1: 3-16

  • Tellis, G.J. (2006). Disruptive technology or visionary leadership?. Journal of Product Innovation Management, 23, 1: 34-38.

  • Thomond, P., Herzberg, T. and Lettice, F. (2003) Disruptive innovation: Removing the innovators' dilemma. In British Academy of Management Annual Conference: Knowledge into Practice.

  • Thomond, P. and Lettice, F. (2002) Disruptive innovation explored. In Concurrent Engineering Conference Proceedings (No. 7, July).

  • Tiwari, R. and Herstatt, C. (2011). Lead market factors for global innovation: Emerging evidence from India (No. 61). Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.

  • Utterback, J.M. and Acee, H.J. (2005). Disruptive technologies: An expanded view. International Journal of Innovation Management, 9, 1: 1-17.

  • Wessel, M. and Christensen, C.M. (2012). Surviving disruption. Harvard Business Review, 90, 12: 56-64.

  • Williams, R., Omar, M. and Rajadhyaksha, U. (2012). The Value Flame at the Base of the Pryamid (VFBOP): Indentifying and creating a valuable market. Advances in International Marketing, 23: 267-279.

  • Yu, D. and Hang, C.C., 2010. A reflective review of disruptive innovation theory. International Journal of Management Reviews, 12, 4: 435-452.


Abstract Views: 557

PDF Views: 0




  • Disruptive Innovation–A Review with Particular Reference to India

Abstract Views: 557  |  PDF Views: 0

Authors

C. Madhusudan
Department of Management Studies, Pondicherry University, Puducherry - 605014, India
R. Panneerselvam
Department of Management Studies, Pondicherry University, Puducherry - 605014, India

Abstract


Progress of research on Disruptive Innovation is critically reviewed. Varying interpretations, lack of a clear and consensual definition and non-availability of a generally accepted assessment framework are issues relating to disruptive innovation that are observed extensively in literature. In the Indian context, innovations are more seen labelled as frugal or reverse or Jugaad. A few Indian examples are often seen highlighted as being disruptive. But detailed analyses of such Indian disruptive innovations have received less attention. The review reveals considerable gaps that remain in building a consistent theory of disruptive innovation.

Keywords


Disruptive Innovation, Assessment Framework, India.

References