A Study on Corporate Social Responsibility (CSR) for Industrial Image at ACC Cement Kymore, Madhya Pradesh, India
Subscribe/Renew Journal
Corporate social responsibility is the commitment of business to contribute to sustainable economic development working with employees and their families, the local community and society at large to improve their quality of life in ways that are good for business and good for development.
In the present study an attempts has been make to study the corporate social responsibilities for industrial image at ACC Cement plant Kymore, (Katni) Madhya Pradesh, India.
The study showed the corporate social responsibilities for industrial image at ACC cement Kymore. to be average .The average mean and percentage scores of the overall 17 items have been computed at 3.1688. (54.22%) Study concluded that the CSR activities of the factory is not properly. So the image of ACC Cement factory Kymore is not satisfactory.
Keywords
- Arora Bimal. and Puranik Ravi (2004): A review of corporate social responsibility in India. Development Vol.47(3) pp.93-100.
- Blasco Maribel and Zoiner M.( ): Corporate social responsibility in Mexico and France: Exploring the role of normative institutions. Business Society Vol-49(2) pp.216- 251.
- Brammer Stephen, Millington A. and Rayton Bruce (2007): The contribution of corporate social responsibility to organisational. commitment. The Internnational Jour. of human Resource Management. Vol. 18 (10) pp. 1701-1719.
- Chappel W. and Moon J. (2005): Corporate social responsibility (CSR) in Asia: A seven-country study of CSR website reporting. Business Sociey, Vol. 44(4) pp. 415-441.
- Doh J.P. and Guay T.R. (2006): Corporate social responsibility public policy and NGO activism in Europe and United State an institutional stakeholder perspective. Jour . of Management studies. Vol.43(1) pp. 47-73.
- Fronk et al. (2005) : A bibliometric analysis of 30 years of research and theory on corporate social responsibility and corporate social performance. Sage Jour. Business and Society. Vol. 44(1) pp.283-317.
- Karaibrahimoglu Y.Z. (2010): Corporate social responsibility in times of financial crisis. American Jour. of Business Management. Vol.4(4)pp. 382-389.
- MarneL.Arthaud-Day (2005): Transnational corporate social responsibility: A tri-dimensional approach to international CSR research. Business Ethics Quarterly. Vol. 15 (1) pp. 1- 22.
- Mishra & Suar : (2010): Institutional complementarily between corporate governance and corporate social responsibility: a comparative institutional analysis of three capitalism. Social Economic Review. Vol.
- Mittal R.K., Sinha Neena and Singh Archana (2008): An analysis of linkage between economic value added and corporate social responsibility. Management Decision. Vol.46(9) pp.1437-1443.
- Rao. T.V. (1991): Readings in Human Resource Development. Oxford and IBH Pub. New Delhi.
- Silti J.P.and Micharal J.H.(2011): organisational commitment in manufacturing employees: Relationships with corporate social performance. Sage Jour. Business and Society Vol.50(1) pp.50-70.
Abstract Views: 1166
PDF Views: 0