Asian Journal of Management

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Cooperative Marketing-Benefits & Challenges


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1 Doddappa Appa Institute of MBA, Gulbarga-585 103, India
     

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  • King, Robert, and Gigi DiGiacomo. 2000. Collaborative Marketing: A Roadmap and Resource Guide for Farmers. Minnesota Institute for Sustainable Agriculture (MISA).

  • Mather, J. Warren, and Homer J. Preston. 1980. Reprinted 1990. Cooperative Information Report 1, Section 3: Cooperative Benefits and Limitations. United States Department of Agriculture (USDA), Rural Business Cooperative Development Service.

  • Rapp, Galen. 1995. Cooperative Information Report, United States Department of Agriculture (USDA), Rural Business Cooperative Development Services.

  • SARE/SAN. 2003. Reap New Profits: Marketing Strategies for Farmers and Ranchers. USDA Sustainable Agriculture Network (SAN).


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  • Cooperative Marketing-Benefits & Challenges

Abstract Views: 340  |  PDF Views: 2

Authors

S. H. Honnalli
Doddappa Appa Institute of MBA, Gulbarga-585 103, India

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