Asian Journal of Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Consumer Awareness towards Consumer Protection Rights – A Comparative Study of Rural and Urban Consumers of Tirupati Region


Affiliations
1 Sree Krishna Devaraya Institute of Management, S.K. University, Anantapur, India
2 SKIIMS B School, Srikalahasti, Chitoor (Dist), Andra Pradesh-517641, India
3 SKIIMS B School, Srikalahasti (Mandal)- 517641, Andrapradesh, India
     

   Subscribe/Renew Journal


Consumer is the focal point in the market oriented economy. Consumer protection is a key concept of consumerism. Every consumer has the rights to ask the manufacturers towards their purchased products. Indian consumers are flood with variety of products after liberalization of the economy. Consumers are provided adequate safety and protection by the consumer protection act 1986, but most of the consumers not aware of their rights and responsibilities. Many consumers are facing problems with sub standard and hazardous products .Even though Government's and NGO's are trying to create awareness among the consumers towards welfare. It is not up to sufficient. An attempt has made to know the consumer awareness level towards consumer protection rights among the rural and urban consumers of the tirupati region and to study the sources of information for creating the awareness among the consumers of the Tirupati region. A sample size of 120 respondents which includes urban and rural consumers of equal size by the convenience sampling technique and descriptive research design is used. The primary data is collected by the questionnaire tool .The collected data is analyzed with the help of weighted mean, Chi-square test and percentages. The analyzed revealed that most of the consumers are not aware of their consumer protection rights. The urban consumers were more aware of their consumer protection rights than the rural consumer. The mass media like News paper, TV and radio were the main sources of creating awareness. The consumers should be educated through the various media.

Keywords

Consumer, Consumer Awareness, Consumer Protection Rights, Urban and Rural Consumers and Mass Media.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Consumer protection Act 1986 (March 2004) published by FEDCOT .

  • Sitamber,G .and Manohar,K.M., "Consumer Shopping Behaviour", Indian Journal of Marketing,Vol.II,No.3,1980:18-20.

  • Dogra,S.B., "Buyers Behaviour in Magazines",Indian Journal of Marketing,Vol.XXI,No.8,1982,7-10.

  • Thanulingam, N. and Kochadai, M., 1989, an evaluation of consumer awareness. Indian Journal of Marketing, 19 (8): .3-8.

  • Kulloli, S., 1995, Clothing consumption pattern of rural and urban families of M.H.Sc. Thesis,Univ. of Agricultural Science, Dharwad.

  • Dhillon, M.K., Miglani, S.S. and Singh, M.K.B., 1995, Preference of place and factors associated with purchase of food items and durable goods by rural and urban consumers. J. of Res. Punjab Agril. Univ., 32 (1) : 112-120.

  • Kulkarni, M.S. and Murali, D., 1996, Study on purchasing practices of consumers of Parbhani Town. Indian Journal of Marketing, 26 : 3-7.

  • Sarwade, W.K., 2002, Emerging dimensions of buyers behaviour in rural area. Ind. J. of Mkting, 32: 13-21.

  • Gambhir, C., 2002, Consumer protection: Law and Practice. Indian Journal of Marketing, .32: 17-20.

  • Mehrotra, N. and Kaur, M., 2004, Factors associated with selection of electrical Kitchen equipment among consumers of Ludhiana city. J. of Res. Punjab Agril. Univ., 41(4) :523-25.

  • Consumer Protection Act-1986.

  • www.cci.gov.in.


Abstract Views: 371

PDF Views: 0




  • Consumer Awareness towards Consumer Protection Rights – A Comparative Study of Rural and Urban Consumers of Tirupati Region

Abstract Views: 371  |  PDF Views: 0

Authors

T. Narayana Gowd
Sree Krishna Devaraya Institute of Management, S.K. University, Anantapur, India
S. Dhairya
SKIIMS B School, Srikalahasti, Chitoor (Dist), Andra Pradesh-517641, India
M. Ramana Kumar
SKIIMS B School, Srikalahasti (Mandal)- 517641, Andrapradesh, India

Abstract


Consumer is the focal point in the market oriented economy. Consumer protection is a key concept of consumerism. Every consumer has the rights to ask the manufacturers towards their purchased products. Indian consumers are flood with variety of products after liberalization of the economy. Consumers are provided adequate safety and protection by the consumer protection act 1986, but most of the consumers not aware of their rights and responsibilities. Many consumers are facing problems with sub standard and hazardous products .Even though Government's and NGO's are trying to create awareness among the consumers towards welfare. It is not up to sufficient. An attempt has made to know the consumer awareness level towards consumer protection rights among the rural and urban consumers of the tirupati region and to study the sources of information for creating the awareness among the consumers of the Tirupati region. A sample size of 120 respondents which includes urban and rural consumers of equal size by the convenience sampling technique and descriptive research design is used. The primary data is collected by the questionnaire tool .The collected data is analyzed with the help of weighted mean, Chi-square test and percentages. The analyzed revealed that most of the consumers are not aware of their consumer protection rights. The urban consumers were more aware of their consumer protection rights than the rural consumer. The mass media like News paper, TV and radio were the main sources of creating awareness. The consumers should be educated through the various media.

Keywords


Consumer, Consumer Awareness, Consumer Protection Rights, Urban and Rural Consumers and Mass Media.

References