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Role of Information and Communication Technology in Agricultural Marketing in India


Affiliations
1 Department of Economics, University College, Mangalore-575001, India
 

At present nearly 65 percent of the population depends on agricuture and agriculture contributes 18.6 percent of India's GDP. It is estimated that by 2025 the demand of agricutlural goods in India would touch 305 million tonnes. Now-a-days the information technology has been entering every field. Developed countries like the USA, the UK, Japan, Swizerland, Canada etc. have adopted modern information technology in agricultural sector. It is the high time that India effectively adopts such techniques. An attempt has been made in this paper to discuss the experience of having ICT in agricultural sector in Indian context.

Keywords

Agriculture, Information Technology, Agricultural Marketing.
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  • Role of Information and Communication Technology in Agricultural Marketing in India

Abstract Views: 500  |  PDF Views: 343

Authors

Jayavantha Nayak
Department of Economics, University College, Mangalore-575001, India

Abstract


At present nearly 65 percent of the population depends on agricuture and agriculture contributes 18.6 percent of India's GDP. It is estimated that by 2025 the demand of agricutlural goods in India would touch 305 million tonnes. Now-a-days the information technology has been entering every field. Developed countries like the USA, the UK, Japan, Swizerland, Canada etc. have adopted modern information technology in agricultural sector. It is the high time that India effectively adopts such techniques. An attempt has been made in this paper to discuss the experience of having ICT in agricultural sector in Indian context.

Keywords


Agriculture, Information Technology, Agricultural Marketing.

References





DOI: https://doi.org/10.23872/aj%2F2016%2Fv6%2Fi1%2F129254