Event Management-A Dark Horse in the Service Sector!

Today, the service sector is the most important sector of the economy among the three sectors - the others being agricultural and industrial - in terms of the contribution to GDP and employment. The basic characteristic of this sector is the production of services instead of any tangible end product. During the last thirty years, there has been a substantial shift from the primary and secondary sectors to this sector. Now, in many advanced countries service sector has become one of the largest and fastest growing sectors.

Service sector covers a wide gamut of activities like finance, banking, insurance, transportation, hotels, management and technical consultancy services etc. New addition to this is, the 'Event Management.' Event Management is a new sunrise industry. It is growing at the rate of 20 percent year-to-year. It is also considered as one of the fastest growing industries in India, today. It provides ample career opportunities to our young and enthusiastic generation. An attempt is made in this paper to throw light on this dark horse of the service sector by providing an over view of the working of event management, which is hitherto either ignored or remained unnoticed.