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"Make in India"-A Tool to Promote the Handicrafts of Koraga Tribe:A Study in Belthangady Taluk


Affiliations
1 P. G. Studies in Commerce University, Evening College, Hampankatta, Mangaluru, India
2 P. G. Studies in Commerce University College, Hampankatta, Mangaluru, India
 

Handicrafts are defined as "items made by hand, often with the use of simple tools, and are generally artistic and/or traditional in nature. They are also objects of utility and objects of decoration." India is one of the important suppliers ofhandicrafts to the world market and this industry is highly labour intensive cottage based which is decentralized. It is the second largest employment sector in India, just after agriculture. Most of the manufacturing units are located in rural and small towns and are usually carried by the tribal community. There is huge market potential for these products in all Indian cities and abroad. 'Make in India' is an initiative program of the Government of India to encourage domestic companies to manufacture their products in India. This study makes an attempt to show how the tribal community can be promoted through this program. The study is basically aimed to analyse the growth of handicraft and its impact on Koraga tribe. These tribes are socially excluded too, even after many years of the independence they do not form apart in the main stream. They constitute the weaker section of the society and also low income group which is excluded not only economically but also socially. As the inclusive growth of the nation is concerned with overall growth of every individual there is need for the special focus on these vulnerable groups which consists the part of weaker section of the society as well as of marginalized society. By keeping in mind the potentiality of their handicrafts and to convey the idea of'Make in India' to these tribes the paper has been developed.

Keywords

Indian Handicraft Industry, Koraga Tribe, Make in India.
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  • Chaudhari k Sarit & Chaudhari Sen Sucheta (2005) Primitive Tribes in Contemporary India vol 1, Mittal Publications (128)
  • Nalinam. M, (2013) Depopulation of Koraga Tribes in South India, IOSR Journal Of Humanities and Social Sciences vol8 issue 4.
  • Selvadurai.M, (2011), Koraga: A Dravidian Tribal Community, http://nattramiz.blogspot.in/2011/06/koraga-dravidian-tribal-community-dr-m.html
  • Thurston,Edgar,(1909), Castes and Tribes of Southern India, Government Press, Madras (425)
  • Focus on 'Make In India'. Business Standard. 25 September 2014. Retrieved 27 February 2015.
  • http://www.makeinindia.com
  • www.thebetterindia.com
  • http://www.ecoindia.com/tribes/

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  • "Make in India"-A Tool to Promote the Handicrafts of Koraga Tribe:A Study in Belthangady Taluk

Abstract Views: 445  |  PDF Views: 344

Authors

Venkatesha Nayak
P. G. Studies in Commerce University, Evening College, Hampankatta, Mangaluru, India
Kavya P. Hegde
P. G. Studies in Commerce University College, Hampankatta, Mangaluru, India

Abstract


Handicrafts are defined as "items made by hand, often with the use of simple tools, and are generally artistic and/or traditional in nature. They are also objects of utility and objects of decoration." India is one of the important suppliers ofhandicrafts to the world market and this industry is highly labour intensive cottage based which is decentralized. It is the second largest employment sector in India, just after agriculture. Most of the manufacturing units are located in rural and small towns and are usually carried by the tribal community. There is huge market potential for these products in all Indian cities and abroad. 'Make in India' is an initiative program of the Government of India to encourage domestic companies to manufacture their products in India. This study makes an attempt to show how the tribal community can be promoted through this program. The study is basically aimed to analyse the growth of handicraft and its impact on Koraga tribe. These tribes are socially excluded too, even after many years of the independence they do not form apart in the main stream. They constitute the weaker section of the society and also low income group which is excluded not only economically but also socially. As the inclusive growth of the nation is concerned with overall growth of every individual there is need for the special focus on these vulnerable groups which consists the part of weaker section of the society as well as of marginalized society. By keeping in mind the potentiality of their handicrafts and to convey the idea of'Make in India' to these tribes the paper has been developed.

Keywords


Indian Handicraft Industry, Koraga Tribe, Make in India.

References





DOI: https://doi.org/10.23872/aj%2F2017%2Fv7%2Fi2%2F168838