Agricultural Marketing:Economics of Fruit Marketing in the Poona District (1977-1986)

Agricultural marketing was for many years considered to be secondary to agricultural production. Increasingly, it is recognised that adequate incentives are an important factor in increasing agricultural production. Students of Indian agriculture have long understood that the special conditions of agricultural marketing strongly influenee the returns the cultivators obtain. The study of this important area has remained limited due to the special demands and conditions of secrecy in which marketing is conducted.