Atithya: A Journal of Hospitality

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Study of Trends in Quick Service Restaurants


Affiliations
1 Sinhgad Institute of HMCT, Lonavala, Maharashtra, India
2 Sinhgad Institute of Business Administration and Computer Application, Lonavala, Maharashtra, India
     

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Changing socio economic environment has brought phenomenal developments in food service industry in India and quick service restaurants segment is front runner in this growth story. This study is an attempt to ascertain the trends and popularity of QSR amongst Indian masses and the catalysts of the widespread acceptance. A brief of customer opinions have provided some significant trends in customer preferences of places for eating out. The attributes of QSR that influence a customer perception and magnetize it to QSR and a particular brand is estimated in focused market. A descriptive research with cross functional analysis is presented in the most appropriate manner.

Keywords

QSR, Growth, Customer Preferences, Food Service Industry.
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  • Study of Trends in Quick Service Restaurants

Abstract Views: 274  |  PDF Views: 0

Authors

Sameer Koranne
Sinhgad Institute of HMCT, Lonavala, Maharashtra, India
Sachin Borgave
Sinhgad Institute of Business Administration and Computer Application, Lonavala, Maharashtra, India

Abstract


Changing socio economic environment has brought phenomenal developments in food service industry in India and quick service restaurants segment is front runner in this growth story. This study is an attempt to ascertain the trends and popularity of QSR amongst Indian masses and the catalysts of the widespread acceptance. A brief of customer opinions have provided some significant trends in customer preferences of places for eating out. The attributes of QSR that influence a customer perception and magnetize it to QSR and a particular brand is estimated in focused market. A descriptive research with cross functional analysis is presented in the most appropriate manner.

Keywords


QSR, Growth, Customer Preferences, Food Service Industry.

References