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A Study on the Marketing Strategies of Agritourism Centers in India


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1 Pacific Academy of Higher Education and Research University, Udaipur, Rajasthan, India
     

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This research explores the current marketing strategies for Agri-tourism in India. Agri Tourism is the latest concept in the Indian Tourism industry. Agriculture is something common to all the citizens of India and everyone has its ischolar_main in some village of India. It's a hidden wish of very citizen to explore back the ischolar_mains where he belongs and Agri tourism is a perfect way to explore those real enchanting life of an Indian. The study is a modest attempt to explore the different marketing strategies employed by the Indian tourism industry especially with reference to Agritourism and also to find out the possible way forward to market Agritourism to the end users.

Results show Indian farms use fewer marketing methods as compared to other forms of tourism. The government has just started showing interest in developing Agri Tourism under the banner of Indian Tourism.


Keywords

Agri Tourism, Promotion, Marketing Strategies, Farms.
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  • A Study on the Marketing Strategies of Agritourism Centers in India

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Authors

Sanjeeb Pal
Pacific Academy of Higher Education and Research University, Udaipur, Rajasthan, India

Abstract


This research explores the current marketing strategies for Agri-tourism in India. Agri Tourism is the latest concept in the Indian Tourism industry. Agriculture is something common to all the citizens of India and everyone has its ischolar_main in some village of India. It's a hidden wish of very citizen to explore back the ischolar_mains where he belongs and Agri tourism is a perfect way to explore those real enchanting life of an Indian. The study is a modest attempt to explore the different marketing strategies employed by the Indian tourism industry especially with reference to Agritourism and also to find out the possible way forward to market Agritourism to the end users.

Results show Indian farms use fewer marketing methods as compared to other forms of tourism. The government has just started showing interest in developing Agri Tourism under the banner of Indian Tourism.


Keywords


Agri Tourism, Promotion, Marketing Strategies, Farms.

References