Atithya: A Journal of Hospitality

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

A Study on the Marketing Strategies of Agritourism Centers in India


Affiliations
1 Pacific Academy of Higher Education and Research University, Udaipur, Rajasthan, India
     

   Subscribe/Renew Journal


This research explores the current marketing strategies for Agri-tourism in India. Agri Tourism is the latest concept in the Indian Tourism industry. Agriculture is something common to all the citizens of India and everyone has its ischolar_main in some village of India. It's a hidden wish of very citizen to explore back the ischolar_mains where he belongs and Agri tourism is a perfect way to explore those real enchanting life of an Indian. The study is a modest attempt to explore the different marketing strategies employed by the Indian tourism industry especially with reference to Agritourism and also to find out the possible way forward to market Agritourism to the end users.

Results show Indian farms use fewer marketing methods as compared to other forms of tourism. The government has just started showing interest in developing Agri Tourism under the banner of Indian Tourism.


Keywords

Agri Tourism, Promotion, Marketing Strategies, Farms.
User
Subscription Login to verify subscription
Notifications
Font Size

  • Brown, D. M., & Reeder, R. J. (2007). Farm-based recreation: A statistical profile. Washington, DC: USDA Economic Research Report No. 53.

  • Burrows, R., Fennell, A., Redlin, M., & Verschoor, L. (2007). Agri-cultural tourism: Linking the arts and humanities with agricultural direct marketers and specialty producers. Journal of Extension, 45(6).

  • Carpio, C. E., Wohlgenant, M. K., & Boonsaeng, T. (2008). The demand for agritourism in the United States. Journal of Agricultural and Resource Economics, 33(2), 254-269.

  • Scott, J. (2002). Agro tourism-feasibility study. University of London.

  • Upadhye,J. (2015). Problems of Agro Tourism Industry in Maharashtra: A Study. Retrieved from http://ijellh.com/papers/2015/March/43-478-488-March-2015.pdf?x72302.

  • Ingavale, D. (2015). Agri tourism - A business model of agri tourism development corporation. Paripex-Indian Journal of Research, 4(1), 76-77.

  • Srivastava, S. (2016). Agritourism as a Strategy for development of Rural areas - Case study of Dungrajya Village, SE Rajasthan. Quest Journals, Journal of research in Humanties and Social science, 4(7), 104-108. Retrieved from http://www.questjournals.org/jrhss/papers/vol4-issue7/M47104108.pdf

  • Economic Research Report No. 53, (December 2007). USDA/Economic Research Service. Washington, DC.

  • Geisler, M. (2008). Agritourism Profile. Retrieved from http://www.agmrc.org/agmrc/commodity/agritourism/agritourism/agritourismprofile.htm

  • GIDR-IFPRI -Opportunities for Agri Tourism: Policies Challenges and Opportunities, Tushar Pandey, Yes Bank, retrieved from http://www.slideshare.net/southasia-ifpri/igidr-ifpri-tushar-pandeyleveragingfarmbased-livelihoods25thjuly.

  • George, H., & Rilla, E. (2011). Marketing Strategies for Agritourism Operations. Retrieved from http://anrcatalog.ucanr.edu/pdf/8444.pdf.

  • Kline, C., Cardenas, D., Leung, Y. F., & Sanders, S. (2007). Sustainable farm tourism: Understanding and managing environmental impacts of visitor activities. Journal of Extension 45(2). Retrieved from http://www.joe.org/joe/2007april/rb2.shtml.

  • Kumbhar, V. M. (2009). Agro-tourism: Scope and opportunities for the farmers in maharashtra socio - economic voices. Retrieved from ijellh.com/papers/2015/March/43-478-488-March-2015.pdf?x72302.

  • LeBlanc, R. (2007). Agricultural directional signage program. Commonwealth of Massachusetts Department of Agricultural Resources. Retrieved from http://www.mass.gov/agr/markets/agritourism/signs.htm.

  • Petersen, D. W. (2008). Massachusetts department of agricultural resources commissioner, bureau of markets. Retrieved from www.mass.gov/agr.

  • Duffy, M. A. (2012). Exploring Marketing Strategies for Agricultural Tourism Farmers in the Commonwealth of Massachusetts and the State of Vermont. University of Vermont College of Agriculture and Life Sciences,Department of Community Development and Applied Economics. Retrieved from http://www.uvn.edu/tourismresearch/agritourism/publications/Duffy_Marlow.pdf

  • Taware, P. (n.d.). Marketing, Agri-tourism conclave: Concept note, Agri-tourism: Innovative supplementary income generating activity for enterprising farmers. Confederation of Indian Industry. Retrieved from ijellh.com/papers/2015/March/43-478-488-March-2015.pdf?x72302

  • Sander. (2007). Sustainable farm tourism: Understanding and Managing environmental impacts of visitor activities. Journal of Extension, 45(2). Retrieved fromhttps://joe.org/joe/2007april/rb2.php

  • Srivastava, S. (2007). CII bets on Agritourism. Retrieved from http://www.business-standard.com/article/sme/cii-bets-on-agri-tourism-in-uttarpradesh-107100401113_1.html.

  • Gautam, S. (2016). Retrieved from http://breezearoundtheorbis.blogspot.in/2016/09/rural-tourism-10-destinations.html.

  • Pandey, T. (n.d.). Opportunities for Agri Tourism - Leveraging Farm-based Livelihoods Harnessing. Tourism: Policies Challenges and Opportunities. Yes Bank International Food Policy Research Institute-South Asia Office. Retrieved from http://www.slideshare.net/southasia-ifpri/igidr-ifpri-tushar-pandeyleveraging-farmbased-livelihoods.

  • Kumbhar, V. (2009). Agro-tourism: A cash crop for farmers in Maharashtra (India), MPRA Paper No. 25187, posted 21. September 2010 20:11 UTC)

  • http://www.nativeplanet.com/travel-guide/10-rural-destinations-india-000924.html

  • http://goindia.about.com/od/whattosee/tp/5-India-Rural-Tourism-Ideas.htm

  • http://incredibleindia.org/index.php/trade-product/products/rural-tourism/about-the-product

  • http://www.edgeofindia.com/

  • http://www.mass.gov/eea/agencies/agr/markets/agritourism/

  • http://breezearoundtheorbis.blogspot.com/

  • https://joe.org/joe/2007april/rb2.php

  • http://www.uvm.edu/tourismresearch/agritourism/publications/Duffy_Marlow.pdf

  • http://ijellh.com/papers/2015/March/43-478-488-March-2015.pdf?x72302.

  • http://www.questjournals.org/jrhss/papers/vol4-issue7/M47104108.pdf

  • http://www.slideshare.net/southasia-ifpri/igidr-ifpri-tushar-pandeyleveraging-farmbased-livelihoods25thjuly.

  • http://anrcatalog.ucanr.edu/pdf/8444.pdf

  • http://www.joe.org/joe/2007april/rb2.shtml

  • http://www.mass.gov/agr/markets/agritourism/signs.htm.

  • www.mass.gov/agr

  • http://www.business-standard.com/article/sme/cii-betson-agri-tourism-in-uttar-pradesh-107100401113_1.html.

  • http://tourism.gov.in/rural-tourism

  • http://www.uvm.edu/tourismresearch/agritourism/publications/Duffy_Marlow.pdf

  • http://anrcatalog.ucanr.edu/pdf/8444.pdf

  • http://www.business-standard.com/article/sme/cii-bets-on-agritourism-in-uttar-pradesh


Abstract Views: 733

PDF Views: 0




  • A Study on the Marketing Strategies of Agritourism Centers in India

Abstract Views: 733  |  PDF Views: 0

Authors

Sanjeeb Pal
Pacific Academy of Higher Education and Research University, Udaipur, Rajasthan, India

Abstract


This research explores the current marketing strategies for Agri-tourism in India. Agri Tourism is the latest concept in the Indian Tourism industry. Agriculture is something common to all the citizens of India and everyone has its ischolar_main in some village of India. It's a hidden wish of very citizen to explore back the ischolar_mains where he belongs and Agri tourism is a perfect way to explore those real enchanting life of an Indian. The study is a modest attempt to explore the different marketing strategies employed by the Indian tourism industry especially with reference to Agritourism and also to find out the possible way forward to market Agritourism to the end users.

Results show Indian farms use fewer marketing methods as compared to other forms of tourism. The government has just started showing interest in developing Agri Tourism under the banner of Indian Tourism.


Keywords


Agri Tourism, Promotion, Marketing Strategies, Farms.

References