Agriculture Update

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Use of Advance Communication Media by Extension Personnel of Department of Agriculture


Affiliations
1 Department of Extension Education, Shri Shivaji Agriculture College, Amravati (M.S.), India
2 Department of Extension Education, Shri Shivaji Agriculture College, Amravati (M.S.)
3 Shri Shivaji Agriculture College, Amravati (M.S.), India
     

   Subscribe/Renew Journal


The study on use of advance communication media by the extension personnel of department of agriculture in Amravati district was conducted in the Amravati district of Maharashtra state. The exploratory design of social research was used for the study. The 80 extension personnel were selected as sample for study by stratified sampling method. The data were collected by conducting personal interview of the each respondent with help of structured interview schedule. Careful analysis, tabulation and classification of the data were done. Mean, standard deviation, frequency, percentage and correlation of the data were employed for the interpretation of the results. Results obtained after analysis are summaries as below. In case of personal profile of the extension personnel majority of the respondents (52.50%) were found middle aged i.e. 36 to 50 years, 46.25 per cent were educated upto post-graduation along with MSCIT as compulsory course. Majority of the respondents had medium level experience (56.25%) and 50.00 per cent of the respondents had received medium number of trainings. Majority of the respondents (63.75%) were having medium facilities available, majority of the respondents (62.15%) had held lower level post held and majority of them were satisfied with their job (68.75%). Majority of the respondents (55.00%) were having medium innovativeness. Regarding the use of advance communication media that was found that majority of the respondents (71.75%) belonged to medium category of use whereas, 15.00 per cent were in high category and finally only 13.75 per cent were found in low category of use of advance communication media. The relationship of the selected variable i.e. age, education, service experience, facilities available and innovativeness had positive and significant relationship with the use of advance communication media whereas, variable job satisfaction had negative significant relationship with the use of advance communication media whereas, variable post held/cadre was found non-significant with the use of advance communication media.

Keywords

Advance Communication Media, Extension Personnel.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Adetumbi, Saheed, Ige, Olaniyi, Olumuyiwa, Akin and Adewale, Jacob, Gbemiga (2013). Assessment of use of selected information communication technologies for extension service delivery: implication for agricultural development in Nigeria. Internat. J. Agric. Mgmt. & Development, 3 (2): 131-139.

  • Chavhan, P.N. (2015). Use of advance communication media by the extension personnel of agriculture in Nagpur district. M.Sc. (Ag.) Thesis, Dr. Panjabrao Deshmukh Krishi Vidyapeeth, Akola, M.S. (INDIA).

  • Khuje, V.P. (2011). Academic use of information tools by the post graduate student in agriculture. M.Sc. (Ag.) Thesis, Dr. Panjabrao Deshmukh Krishi Vidyapeeth, Akola, M.S. (INDIA).

  • Kumar, Keval J. (1995). Media Education, Communications and Public Policy: An Indian Perspective, Bombay: Himalaya Publishing House.

  • Raksha, I., Rao, Srinivasa and Shaik, N. Meera (2014). E-readiness of agricultural extension personnel of Andhra Pradesh. J. Res. ANGRAU, 42(2):25-29.

  • Tayade, A.,Chinchmalatpure, U.R. and Supe, S.V. (2011). Information and communication technology used by scientists in Krishivigyan Kendra and regional research centre. J. Global Communi., 4 (1) : 16-26.


Abstract Views: 260

PDF Views: 0




  • Use of Advance Communication Media by Extension Personnel of Department of Agriculture

Abstract Views: 260  |  PDF Views: 0

Authors

Pooja D. Padole
Department of Extension Education, Shri Shivaji Agriculture College, Amravati (M.S.), India
A. N. Deshmukh
Department of Extension Education, Shri Shivaji Agriculture College, Amravati (M.S.), India
S. B. Patil
Department of Extension Education, Shri Shivaji Agriculture College, Amravati (M.S.)
S. A. Deshmukh
Shri Shivaji Agriculture College, Amravati (M.S.), India

Abstract


The study on use of advance communication media by the extension personnel of department of agriculture in Amravati district was conducted in the Amravati district of Maharashtra state. The exploratory design of social research was used for the study. The 80 extension personnel were selected as sample for study by stratified sampling method. The data were collected by conducting personal interview of the each respondent with help of structured interview schedule. Careful analysis, tabulation and classification of the data were done. Mean, standard deviation, frequency, percentage and correlation of the data were employed for the interpretation of the results. Results obtained after analysis are summaries as below. In case of personal profile of the extension personnel majority of the respondents (52.50%) were found middle aged i.e. 36 to 50 years, 46.25 per cent were educated upto post-graduation along with MSCIT as compulsory course. Majority of the respondents had medium level experience (56.25%) and 50.00 per cent of the respondents had received medium number of trainings. Majority of the respondents (63.75%) were having medium facilities available, majority of the respondents (62.15%) had held lower level post held and majority of them were satisfied with their job (68.75%). Majority of the respondents (55.00%) were having medium innovativeness. Regarding the use of advance communication media that was found that majority of the respondents (71.75%) belonged to medium category of use whereas, 15.00 per cent were in high category and finally only 13.75 per cent were found in low category of use of advance communication media. The relationship of the selected variable i.e. age, education, service experience, facilities available and innovativeness had positive and significant relationship with the use of advance communication media whereas, variable job satisfaction had negative significant relationship with the use of advance communication media whereas, variable post held/cadre was found non-significant with the use of advance communication media.

Keywords


Advance Communication Media, Extension Personnel.

References