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Study on use of MARKNET Facility by Vegetable Growers
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This investigation was carried out during the year 2010-2011. From10 villages of Achalpur Taluka of Amravati district, 120 respondents (vegetable growers) were randomly selected for the study. Data were collected through structured pretested personal interview schedule. The result showed that only 18.33 per cent respondents were aware about ‘MARKNET’. The result revealed that majority (89.17 per cent) of the vegetable growers not used of the ‘MARKNET’ facility while only 10.83 per cent of vegetable growers had used ‘MARKNET’ facility. The correlation analysis related to independent variables viz., social participation, annual income, cosmopoliteness awareness about ‘MARKNET’ showed significant and positive relationship with use of ‘MARKNET’ facility. While age showed negative and significant relationship with use of ‘MARKNET’ facility and sources of information showed non-significant and positive relationship with use of ‘MARKNET’ facility.
Keywords
Marknet, Marketing Information, Information Technology.
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