Information Sourcs used by the Farmers for Marketing

Communication plays a vital role in dissemination of market information. In India where more than 75 per cent agricultural producers are small and marginal farmers. Marketing information services should ideally be available to all. In this globalization Indian farmers need to be updated with the latest knowledge to compete for global marketing. The study was undertaken in the year 2010-11. A sample of 120 farmers was randomly selected in 12 villages of Amravati and Bhatkuli Panchayat Samiti of Amravati district of Maharashtra. Majority of the farmers (66.67 per cent) had medium level of use of information sources for marketing. Among the selected characteristics, education, cosmopoliteness, extension contact, market orientation and economic motivation were positive and significantly related with level of use of information sources for marketing and age and farmers experience were negative and significant with use of information sources for marketing where as land holding and annual income were non-significant with level of use of information sources for marketing.