Information on the Pay Attention of the Rice Growers

The present investigation was confined to Anand district of Gujarat state. The information need of the 100 rice growers was measure using three point continuums. With a view to know the information behaviour of the rice growers, the study was undertaken in five villages of Anand district. Major area of information needs as expressed by the rice growers in descending order of rank were plant protection measures, marketing, schedule of water supply by canal, fertilizer management, water management, preparation of seedlings, variety, land preparation and sowing, supportive facts, harvesting and post harvesting technology and weed management. The study concluded that use of information sources, extension participation, land under rice cultivation and cosmopoliteness were the important independent variables affecting information need of the rice growers. Majority of the respondents expressed plant protection measures, marketing, schedule of water supply by canal, fertilizer management and irrigation management as the important areas of information needs.