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Existing Knowledge and Associated Problems of Consumers Before Purchase of Curtains and Upholstery
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The present study was undertaken to analyse the existing knowledge and associated problems of consumers about curtains and upholstery purchase. A total of 400 respondents from different cities representing the multicultural groups including Faridabad, Panchkula, Panipat, Hisar and Karnal of Haryana state were selected purposively. Maximum number of consumers had low knowledge regarding curtains and upholstery purchase. Time scarcity for comparative judging was the main problem faced by the respondents before purchase of curtains and upholstery followed by the problems from where to get information about curtains and upholstery, from where to buy them, misleading advertisements, distance and transport and lack of variety and good quality of curtains and upholstery. Very few respondents faced the problems of lack of money.
Keywords
Knowledge, Problems, Consumers, Purchase, Curtains, Upholstery.
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