Consumer’s Preference for Pearlmillet Products

Various types of traditional health foods can be prepared from pearlmillet. Data pertained to the year 2008-09 in order to study consumer’s preference towards pearlmillet processed products in Beed district of Maharashtra state. Cluster analysis was used to analyse the opinion scores given by consumers of pearlmillet products. The results revealed that, the consumer was preferring Bhakari and Dashmi with similarity measures of 0.374 followed by that of Papads and Thalipeeth with similarity measure of 0.352. It inferred that, consumer could consume the processed products after roasted. Hence, this aggregate cluster is named as a dimension of roasted products. Similarly in regard to medium aggregate similarity measure was 0.297. In next order Kharvade and Usal showed similarity measure 0.272. It inferred that consumer was preferring these products which were in cooked froms. Hence, this aggregate cluster is designated as a dimension of cooked products. In regard to low aggregate cluster, consumer preferred Shev which showed similarity measure 0.258. In next order Khurdaya and Shankarpali with 0.257 and lastly Chakali with 0.230 similarity value. Hence, this aggregate cluster is called as a dimension of fried products.