Preference for Banana Products and their Effects on Consumer’s Satisfaction

Banana (Musa paradisica L.) is one of the most important fruit crops in the world. Banana is not only the staple food of million of people but also most important commercial crop of tropical region. In all 60 banana product consumers were randomly selected from Nanded city. Data pertained to the year 2007-08. cluster analysis was used to analyse the opinion scores given by banana product consumers. The result revealed that, the consumer was preferring more banana barfi and banana ice-cream with similarity measure of 0.633 followed by banana powder and banana jam with similarily value of 0.498. It implied that consumer was preferring more banana barfi and banana ice-cream, banana powder and jam in high aggregate cluster. Hence, this cluster is named as highly preffered dimension. Similarly, consumer was preferring moderately banana ripened fruit and banana shikran, raw banana vegetable, banana pakoda and banana juice. Hence it is called as banana medium prferd dimension. Salad and chips are in low performance. Hence it is called as law preferred dimension.