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Media Utilization Behaviour of Farm Scientists for Transfer of Technology
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The study was conducted in Amravati district of Maharashtra state. The media used behaviour correlation analysis related to independent variables viz. age, education, cadre, service experience, facilities available, job satisfaction, training received and information seeking had positive and significant relationship with media use behaviour of the farm scientists where as work load was found negative significant relationship.
Keywords
Media Utilization, Transfer of Technology, Audio-Medium.
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