Psychological Understanding of Adoptional Pattern of Innovative Technology in Rural Society

Sustainable development is the motto of the present developing society. But, at international level, it is assumed that sustainability can be achieved only through globalization, privatization and open market. Economic turmoil in the developed countries today, confirms the suspicion of this model of development. The Government of India is also making efforts to increase the growth rate in the rural sector. A number of technologies have been introduced for rural development. But the obtained results of this study clearly indicate that although achievement motivation, education and change proneness, are important for adoption and the positive impact of technology, the relationship between psychological variables and technology related variables can not be considered as linear, probably because after attaining a certain level of development, the relevance of psychological variables changes. This finding supports the research that the strategies for rural development must be need based.