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Marketing Behaviour of Tomato Growers in Western Maharashtra


Affiliations
1 Department of Extension Education, Mahatma Phule Krishi Vidyapeeth, Rahuri, Ahmednagar (M.S.), India
2 Division of Extension Education, College of Agriculture, Pune (M.S.), India
     

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The research was conducted in two district of Western Maharashtra. The personal interviewing method used for data collection. The major objective of the research was to study extent of technological gap between recommended and actually adopted tomato technologies by the tomato growers from Western Maharashtra. The present study revealed high technology gap in use of growth regulators, irrigation and nutrient management and plant protection. A majority of the respondents had medium level of marketing behaviour.

Keywords

Technological Gap, Respondent, Tomato Growers, and Marketing Behaviour.
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  • Marketing Behaviour of Tomato Growers in Western Maharashtra

Abstract Views: 272  |  PDF Views: 0

Authors

Viresh Andhari
Department of Extension Education, Mahatma Phule Krishi Vidyapeeth, Rahuri, Ahmednagar (M.S.), India
Hrishikesh Sonawane
Division of Extension Education, College of Agriculture, Pune (M.S.), India
P. G. Khalache
Department of Extension Education, Mahatma Phule Krishi Vidyapeeth, Rahuri, Ahmednagar (M.S.), India

Abstract


The research was conducted in two district of Western Maharashtra. The personal interviewing method used for data collection. The major objective of the research was to study extent of technological gap between recommended and actually adopted tomato technologies by the tomato growers from Western Maharashtra. The present study revealed high technology gap in use of growth regulators, irrigation and nutrient management and plant protection. A majority of the respondents had medium level of marketing behaviour.

Keywords


Technological Gap, Respondent, Tomato Growers, and Marketing Behaviour.