Agriculture Update

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A Study on Feedback Behaviour of Extension Personnel Working in Private Sectors


Affiliations
1 Department of Agricultural Extension, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), India
2 Department of Mass Communication and Journalism, Karnataka University, Dharwad (Karnataka), India
     

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The study was conducted in four districts North Karnataka. The research design adopted was ex-post-facto, since the phenomenon has already occurred and is continuing. A structured questionnaire was consisting of various indices, tests and scales to measure the variables. The results revealed that majority (82%) of the private extension personnel were found in ‘medium communication behaviour’ category. Further, majority of the respondents (60%) informed the ‘agriculture problems’ to ‘higher officers’ followed by ‘discussion with fellow workers (50%). Information on ‘extension programmes’ feedback to higher officers was (65%). Maximum feedback was observed in case of ‘sale of inputs’ (70%) which was informed to higher officers.

Keywords

Communication Behaviour, Feedback, Mass Media Utilization, Achievement Motivation.
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  • A Study on Feedback Behaviour of Extension Personnel Working in Private Sectors

Abstract Views: 288  |  PDF Views: 0

Authors

K. A. Jahagirdar
Department of Agricultural Extension, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), India
A. S. Balasubramanya
Department of Mass Communication and Journalism, Karnataka University, Dharwad (Karnataka), India
S. V. Halakatti
Department of Agricultural Extension, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), India

Abstract


The study was conducted in four districts North Karnataka. The research design adopted was ex-post-facto, since the phenomenon has already occurred and is continuing. A structured questionnaire was consisting of various indices, tests and scales to measure the variables. The results revealed that majority (82%) of the private extension personnel were found in ‘medium communication behaviour’ category. Further, majority of the respondents (60%) informed the ‘agriculture problems’ to ‘higher officers’ followed by ‘discussion with fellow workers (50%). Information on ‘extension programmes’ feedback to higher officers was (65%). Maximum feedback was observed in case of ‘sale of inputs’ (70%) which was informed to higher officers.

Keywords


Communication Behaviour, Feedback, Mass Media Utilization, Achievement Motivation.