Effectiveness of Agricultural Programmers of ETV Channel as Perceived by Televiewing Farmers in Dhule District

Today it is an information age. Television is more powerful medium of communication as it performs both the auditory and visual functions. It reaches to both illiterate and literate audience. National development is possible only if the most advanced technology is reached to and used by the remote villages of India. Rightly, programmes on agriculture and rural development have been started in the country. The value of any programme can only be judged through audience response. The present study was made on perception of viewers about effectiveness of programmes on television and the changes they feel necessary for making the agricultural programmes more effective and useful to them. Based on perceptions and expectations of the televiewers, if feasible, practicable and positive consideration are given, the television programmes would follow which suit to the farming community in boosting up agricultural productivity.