Comparative Analysis of Information Acquisition Pattern of Extension Personnel Working in Government and Private Sectors

The study conducted in North Karnataka revealed that majority (71%) of the government extension personnel working in Karnataka State Department of Agriculture’ (KSDA) were found in ‘medium information acquisition’ category and about half of the private extension personnel (45%) were in ‘medium information acquisition’ category. Very low percentage of government extension personnel (13%) and private extension personnel (29%) were found in ‘high information acquisition’ category. Further, ‘meetings’ ranked first as the information source consulted by the government extension personnel, where as ‘Consultation with superiors’ ranked first by the private extension personnel.