Agriculture Update

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Credibility of Information Sources Utilised by Tomato Growers in Nashik District of Maharashtra State


Affiliations
1 Department of Extension Education, K.K. Wagh College of Agriculture, Saraswatinagar, Panchavati, Nashik (M.S.), India
2 K.K. Wagh College of Agriculture, Saraswatinagar, Panchavati, Nashik (M.S.), India
3 Department of Agricultural Entomology, K.K. Wagh College of Agriculture, Saraswatinagar, Panchavati, Nashik (M.S.), India
     

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Credibility refers to the trustworthiness of information sources as perceived by farmers is an important factor. The present study was conducted in two blocks of Nashik district of Maharashtra state to investigate the credibility of differnt information sources utilize by tomato growers. The present study revealed that the agri. input retailers perceived as most credible followed by social media/internet, agricultural consultant and agri. input company representative. On the other hand village level worker, co-operative society and government extension agencies were perceived as least credible sources.

Keywords

Credibility, Source, Information, Tomato Growers.
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  • Credibility of Information Sources Utilised by Tomato Growers in Nashik District of Maharashtra State

Abstract Views: 290  |  PDF Views: 0

Authors

Parmeshwari B. Pawar
Department of Extension Education, K.K. Wagh College of Agriculture, Saraswatinagar, Panchavati, Nashik (M.S.), India
S. M. Hadole
K.K. Wagh College of Agriculture, Saraswatinagar, Panchavati, Nashik (M.S.), India
T. B. Ugale
Department of Agricultural Entomology, K.K. Wagh College of Agriculture, Saraswatinagar, Panchavati, Nashik (M.S.), India

Abstract


Credibility refers to the trustworthiness of information sources as perceived by farmers is an important factor. The present study was conducted in two blocks of Nashik district of Maharashtra state to investigate the credibility of differnt information sources utilize by tomato growers. The present study revealed that the agri. input retailers perceived as most credible followed by social media/internet, agricultural consultant and agri. input company representative. On the other hand village level worker, co-operative society and government extension agencies were perceived as least credible sources.

Keywords


Credibility, Source, Information, Tomato Growers.

References