Agriculture Update

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An Analysis of Marketing Pattern Followed by the Soybean Growers of North Karnataka


Affiliations
1 Department of Agricultural Extension Education, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), India
     

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The present investigation was undertaken to find out the marketing pattern followed by the soybean growers. The study covered 15 villages from 3 taluks of Dharwad district to form a sample of 150 respondents. A pre-tested structured interview schedule was used to collect the data from the respondents by personal interview method. The results indicated that, 56.00 per cent of the respondents sell their produce immediately after the harvest if the prices are favourable, followed by 54.66 per cent of the farmers collect the price information from their relatives, friends and neighbours who visit the market, 47.33 per cent farmers sold their produce in local market at village level, 44.00 per cent of the respondents store their produce for short time to get better price if the prices are less at the time of harvest, whereas only 22.66 per cent of the respondents had followed grading of the produce.

Keywords

Marketing Pattern, Soybean Growers, Production Technology.
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  • Hanumanaikar, R.H. (1995). A study on knowledge adoption of marketing behaviour of sunflower growers in Dharwad district. M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad (Karnataka) India.

  • Manasolanki, Srivastava, S.C., Jaulkar, A.M., and Rahuvanshi, J.S. (2014). Economics of soyabean cultivation and its marketing pattern in Malwa plateau of Madhya Pradesh. Internat. J. Farm Sci., 4(2):192-201.

  • Nijagonda (2000). A study on attitude, communication and marketing pattern of redgram growers in Bidar district. M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad (Karnataka) India.

  • Sureshkumar (2009). Technological gap in adoption of improved cultivation practises by the soybean growers. M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad (Karnataka) India.


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  • An Analysis of Marketing Pattern Followed by the Soybean Growers of North Karnataka

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Authors

S. K. Jamanal
Department of Agricultural Extension Education, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), India
Syed Sadaqath
Department of Agricultural Extension Education, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), India

Abstract


The present investigation was undertaken to find out the marketing pattern followed by the soybean growers. The study covered 15 villages from 3 taluks of Dharwad district to form a sample of 150 respondents. A pre-tested structured interview schedule was used to collect the data from the respondents by personal interview method. The results indicated that, 56.00 per cent of the respondents sell their produce immediately after the harvest if the prices are favourable, followed by 54.66 per cent of the farmers collect the price information from their relatives, friends and neighbours who visit the market, 47.33 per cent farmers sold their produce in local market at village level, 44.00 per cent of the respondents store their produce for short time to get better price if the prices are less at the time of harvest, whereas only 22.66 per cent of the respondents had followed grading of the produce.

Keywords


Marketing Pattern, Soybean Growers, Production Technology.

References