Agriculture Update

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Effect of Demonstration on Farmer Buying Behaviour in Shrirampur and Nagar Tahasil


Affiliations
1 College of Agriculture Business Management, Loni, Ahmednagar (M.S.), India
     

   Subscribe/Renew Journal


This study was conducted between July 2018.We visited to the 100 farmer of Shrirampur tahasil and 100 famer ofNagar tahasil for demo of water soluble fertilizer. We select vedant fertilizer two product (soil booster) and (NPK 19:19:19) for demo. We give demo of soil booster on date 5 July 2018 and NPK 19:19:19 on date 20 July 2018 in Shrirampur tahasil and demo of soil booster on date 8 July 2018 and NPK 19:19:19 on date 23 July 218 in Nagar tahasil. We recorded of observation of farmer buying behaviours of fertilizer. Water soluble fertilizer gives good result on crop after few day of demonstration most farmers observed healthy development of crop so farmer purchase nutrilex water soluble fertilizer. Soil booster used to all crop at time of plantation. It help to soil boost micronutrient available and (NPK 19:19:19) use second stage of maturity also 19:19:19 balance macro nutrient. It useful for primary growth of nutrient. Due to demonstration we observed rise in the sale of nutrilex water soluble product. Demonstration activity was adopted by almost all firms followed by exhibitions and premiums and gifts. Field demonstration was adopted by various companies because unless the farmer sees the crop in the field he will not believe in the product. Hence, demonstrations played a major role in the promotional activities conducted by the various companies (Bansal et al., 2013).

Keywords

Water Soluble Fertilizer, Demonstration, Farmer Buying Behaviour.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Amaliyar, Kinjal and Singh, Ritambhara (2016). Study of market potential, farmers buying behaviour and satisfaction level towards water soluble fertilizers in Anand and Narmada district of Gujarat. Internat. J. Res. Business Manag., 4 (9): 27-36.

  • Bansal, Nitin Kumar, Patel, Pragnesh K. and Patil, Chidanand (2013). Study on consumer behaviour of the farmers and market potential of hybrid castor seeds in Banaskantha district of Gujarat. Internat. J. Com. & Bus. Manage, 6(1) : 18-22.

  • Blattberg, R.C., Eppen, G. D. and Lieberman, J. (1981). Purchasing strategies across product categories. J. Consumer Research, 3 (3) : 143–154.

  • Blattberg, R.C. and Neslin, S. A. (1989). Sales promotion: The long and short of it. Marketing Letters, 1 : 81–97.

  • Gitau, Mbure and Clare, Sullivan (2017). Improving the management of agriculture demonstration sites in food security programs, World Vision, U.S.

  • GOI (2007). All India report on input survey 1996-97. Agricultural Census Division, Department of Agriculture and Cooperation, Ministry of Agriculture, Government of India, New Delhi, India.

  • GOI (2011). Annual Report 2010-11, Department of Fertilizers, Ministry of Chemicals and Fertilizers, Government of India, New Delhi, pp. 103.

  • GOI (2012). Report of the working group on fertilizer industry for the twelfth five year plan (2012-13 to 206-17), Department of Fertilizers, Ministry of Chemicals and Fertilizers, Govt. of India, New Delhi, India.

  • Monisha, J.N. (2016). Production and comparison of solidliquid fertilizer from vegetable waste, Internat. J. Innovat. Engg. Res. & Technol., 3 (7): 47-53.

  • Morris, M., Kelly, V. A.,Kopicki, R. and Byerlee, D. (2007). Promoting increased fertilizer use in Africa: Lessons learned and good practice guidelines, World Bank, Washington, DC.

  • Padmanaban, N.R. (1999). Brand and dealer loyalty of farmers to pesticides in Tamil Nadu. Indian J. Agric. Mktg., 13(1) : 2429.

  • Ramaswamy, C. and Chandrashekaran, N. (1990). Buying behavior of farmers - The case of cotton seed. Indian J. Agric. Mktg., 4(2): 166-172.

  • Shrotriya, G.C. (2014). Fertiliser promotion strategy under changing marketing environment, (Agri. Services) Iffco, New Delhi, India.


Abstract Views: 347

PDF Views: 0




  • Effect of Demonstration on Farmer Buying Behaviour in Shrirampur and Nagar Tahasil

Abstract Views: 347  |  PDF Views: 0

Authors

A. K. Kokare
College of Agriculture Business Management, Loni, Ahmednagar (M.S.), India
A. S. Kshirsagar
College of Agriculture Business Management, Loni, Ahmednagar (M.S.), India

Abstract


This study was conducted between July 2018.We visited to the 100 farmer of Shrirampur tahasil and 100 famer ofNagar tahasil for demo of water soluble fertilizer. We select vedant fertilizer two product (soil booster) and (NPK 19:19:19) for demo. We give demo of soil booster on date 5 July 2018 and NPK 19:19:19 on date 20 July 2018 in Shrirampur tahasil and demo of soil booster on date 8 July 2018 and NPK 19:19:19 on date 23 July 218 in Nagar tahasil. We recorded of observation of farmer buying behaviours of fertilizer. Water soluble fertilizer gives good result on crop after few day of demonstration most farmers observed healthy development of crop so farmer purchase nutrilex water soluble fertilizer. Soil booster used to all crop at time of plantation. It help to soil boost micronutrient available and (NPK 19:19:19) use second stage of maturity also 19:19:19 balance macro nutrient. It useful for primary growth of nutrient. Due to demonstration we observed rise in the sale of nutrilex water soluble product. Demonstration activity was adopted by almost all firms followed by exhibitions and premiums and gifts. Field demonstration was adopted by various companies because unless the farmer sees the crop in the field he will not believe in the product. Hence, demonstrations played a major role in the promotional activities conducted by the various companies (Bansal et al., 2013).

Keywords


Water Soluble Fertilizer, Demonstration, Farmer Buying Behaviour.

References